Agropur Cross-Canada Bicycle Tour - Over $110,000 raised for Breakfast Clubs of Canada



    LONGUEUIL, QC, July 1 /CNW Telbec/ - Seven employees of Agropur's Fine
Cheeses Division arrived this morning in Longueuil, borough of Saint-Hubert,
after a cross-Canada bicycle tour for the benefit of Breakfast Clubs of
Canada. During their journey they collected over $40,500 in donations to that
organization, to which Agropur is adding $70,000. A symbolic cheque for
$70,000 was presented to the President of the Québec Breakfast Club,
Mr. Daniel Germain, by Agropur's Chief Executive Officer, Mr. Pierre Claprood,
this morning.
    "Agropur is pleased to be the birthplace of such a fine project,
undertaken by seven of its employees, and to thus have an opportunity to once
again support a cause that is dear to its heart: that of children. Our
cyclists have every reason to be proud of themselves; besides undertaking a
challenge as a team and excelling, they have helped to improve the quality of
life of thousands of schoolchildren in Canada", said Mr. Claprood.
    "This cross-country cycling tour turned out to be a very rewarding team
experience. By pooling our efforts we have done our bit to help change things.
Now we can say: Mission accomplished!" added Mr. Jean Bernier, Vice-President,
National Sales, Agropur Fine Cheeses Division, who also participated in this
endeavour.
    This hardy band of amateur cyclists left Victoria on June 24 and
travelled for eight days, by relay, without stopping, day and night, in fair
weather or foul, to complete a one-of-a-kind cross-country journey. The
Canadian public was invited to contribute to this campaign by making a
donation on line at the site www.cyclingforkids.org.

    A Major Athletic Challenge

    The bicycle relay journey will cover a total distance of almost
5,000 kilometres. As mentioned above, it represents a first for amateur
athletes in Canada. The cyclists, including five men and two women, range in
age from 40 to 53. They come from British Columbia, Alberta, Quebec and Nova
Scotia. All have been training intensively since last August. In addition to
their regular training, they prepared for the upcoming tour by undertaking a
warm-up challenge in April: a 1,300-kilometre return trip from Montreal to
Toronto.

    About Breakfast Clubs of Canada

    Founded in 2005, Breakfast Clubs of Canada is a national foundation whose
mission is to support school nutrition programs throughout the country by
providing them with visibility, promotion and funding. Currently, Breakfast
Clubs of Canada sponsors almost 3,000 nutrition programs which allow
360,000 children across Canada to receive a healthy meal to start their day.

    About Agropur

    Founded in 1938, Agropur Cooperative is a leader in the Canadian dairy
industry, with sales of $2.8 billion. It is comprised of 3,783 members, almost
5,000 employees and 26 factories, as well as numerous distribution centres in
Canada, the United States and Argentina. Each year, Agropur processes over
two-and-a-half billion litres of milk into an impressive array of products,
including the Canadian brands Québon, Natrel, Island Farms, Oka, Sealtest and
Yoplait.




For further information:

For further information: Julie Boursiquot, Senior Advisor, Agropur,
(450) 646-1010


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