- Corriveau & Didzbalis to Help Marketers Optimize Agency Relationships
TORONTO, Jan. 21 /CNW/ - Marketers in Canadian organizations have a new
trusted independent resource to help them select and maximize the performance
of their marketing agencies with today's launch of AgencyLink Inc.
AgencyLink founding partners Sheila Corriveau and Stan Didzbalis, both
former agency CEOs and corporate marketers who managed agency relationships,
believe their service is necessary to guide client organizations through a
growing maze of marketing agency choice. According to industry statistics
compiled by Dun & Bradstreet's Hoovers, the number of marketing agencies
operating in Canada that employ more than one person has grown to 5,644 in
2007, from 3,946 in 1990. Research firm MANTA lists 6,496 marketing companies
in Canada. The increased choice for marketers is due to specialization, new
agency models, demographic shifts and the explosion of digital marketing.
The firm's thorough search and performance services are designed to help
corporations, associations, government and non-profits find and optimize the
best agency. AgencyLink will also offer client-agency relationship building
services, compensation negotiation, conflict resolution and evaluation
"Two of Canada's most trusted and savvy marketing communications
professionals have come up with a brilliant business model - the provision of
truly independent analysis of agency capability and effectiveness," says
Robert Waite, Senior Vice President, Stakeholder Relations and Brand, Canada
Post Corporation. "This should not only save their clients time and money, but
will also likely lead to better and more valuable partnerships in the long
AgencyLink will work with clients that use one or a variety of external
agencies for public relations, government relations, investor relations,
branding, promotions, graphic design, interactive, direct marketing,
advertising, writing, photography, video, corporate social marketing, media
training and marketing strategy.
"AgencyLink boasts talented professionals that understand the nuances of
our industry," says Alix Edmiston, ABC, International Association of Business
Communicators Research Foundation. "Finding the right agency to work with your
organization takes time. We're all so busy rushing from one project to another
and have little time to conduct the due diligence required to find a trusted
partner that understands the needs of your organization."
Didzbalis and Corriveau have almost 50 years of combined experience in
marketing and communications. About half their time has been in corporate
roles, with leading multinational firms to local associations and non-profits.
The other 25 years are in the agency world, from entrepreneurial start-ups to
Canadian CEO of a multinational agency, to global network director. Together,
they have participated in more than 250 agency searches and reviews, and
worked intimately with almost 100 brands and organizations.
For their full biographies and further information, see www.agencylink.ca
For further information:
For further information: Stan Didzbalis, Partner, firstname.lastname@example.org,
(416) 546-9447; Sheila Corriveau, Partner, email@example.com, (647)