Agency Powering Online Auctions Wins Dell Canada's 2007 Small Business Excellence Award



    Auctionwire Simplifies Process for Corporations and Charities

    TORONTO, Oct. 17 /CNW/ - A growing number of businesses understand the
strategic value of social marketing and many are seizing the opportunity to
integrate cause-related marketing campaigns into the marketing mix to build
visibility for the brand. Auctions offer an entertaining way to raise
charitable funds while connecting with customers. Increasingly, auctions are
moving from traditional physical venues to online.
    Successfully managing corporate and charity auction sites that receive up
to 50 million visitors requires 100% uptime to meet customer expectations. To
keep pace with current demands while growing the business globally requires
inventive use of technology. For its novel application of technology to run
some of the world's largest online auctions, Auctionwire www.auctionwire.com
based in Toronto, Ontario has been selected as the winner of the Dell Canada
2007 Small Business Excellence Award.
    Auctionwire will receive $25,000 in Dell products and consulting services
as well as a Day at Dell, meeting with company executives including company
Chairman and CEO Michael Dell.
    "The online marketplace is complex and our strategic value is making the
process less difficult for our clients," says Joshua Gold, CEO, Auctionwire.
"Although simple in theory, online auctions require skill, technological and
procedural know-how so that our customers can reach extended audiences safely
and securely and achieve premium results. Moving auctions from the offline to
the online world increases a corporation's visibility and interactions from
hundreds to millions of bidders. Given the global reach of our business, we
can leverage technology to work with a growing number of clients across
geography and time zones."
    "Auctionwire has demonstrated energy, focus and drive to leverage
technology to deliver business growth and a superior experience for its
customers by making it easier for them to be innovative in the development and
execution of marketing campaigns," said Kevin Peesker, General Manager, Small
Business Division, Dell Canada. "Small businesses play a critical role in the
Canadian economy and we are delighted to recognize Auctionwire for its
application of technology earning them the 2007 Dell Canada SMB Excellence
Award."
    Runners up Carrville Family Chiropractic of Richmond Hill, Ontario and
FDR Forensic Data Recovery Inc. of Victoria B.C., will each receive a Dell
notebook computer.
    The Dell Canada SMB Excellence Award is in its third year. Previous
winners were Baby Sherpa(TM) (2006); the company provides gear-carrying
solutions designed to help organize active families. The first Canadian winner
of the award (2005), Dr. Jawad Minhas, uses technology in his optometry
practice to create a more efficient "electronic office," and provide higher
levels of patient education.

    About Dell Canada Inc.

    Headquartered in Toronto, Ontario, Dell Canada Inc. is a wholly owned
subsidiary of Dell Inc. Dell Canada is among the leaders in desktop products,
notebooks, servers and storage, and has offices in Toronto, Ottawa, Montreal
and Edmonton. Information on Dell Canada and its products can be obtained on
the World Wide Web at www.dell.ca.

    About Dell

    Dell Inc. (NASDAQ:   DELL) listens to customers and delivers innovative
technology and services they trust and value. Uniquely enabled by its direct
business model, Dell is a leading global systems and services company and
No. 34 on the Fortune 500. For more information, visit www.dell.com, or to
communicate directly with Dell via a variety of online channels, go to
www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

    Dell cannot be responsible for typography, photography or other errors.
(TM) Dell and the Dell logo, are trademarks of Dell Inc.(TM). All other
trademarks and registered trademarks are the property of their registered
holders. (C) 2007 Dell Inc. All rights reserved.





For further information:

For further information: Janet Fabri, (416) 758-3398,
Janet_fabri@dell.com; Sarah Van Lange, (416) 486-5918, svanlange@gcigroup.com

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