After 20 years Défi Canderel gets a makeover - Annual event sees format shift styled after the Olympics



    MONTREAL, April 16 /CNW Telbec/ - Friday May 1st, 2009 is a big
anniversary for the Défi Canderel, as it is celebrating its 20th year. Despite
the milestone and the fact the event has become a Montreal tradition, Défi
organizers are this year changing course and reworking the format of the
annual event.
    Moving towards an Olympic theme that will be fully implemented in 2010,
this year's Défi will feature a series of mini athletic challenges to further
challenge participants. The 2009 edition will also mark the first year
competing teams will not be required to sport the colourful and flamboyant
costumes that had become a hallmark of the event.
    "I think we will see a new spirit and enthusiasm for the new format
planned for the 2010 Defi," says Jonathan Wener, Chairman, Défi Canderel.
"While the event's activities are aimed at creating a fun filled, competitive
atmosphere for corporations and business people in Montreal, our objective is
to deal with cancer, a disease that is now affecting one in three Canadians.
We need major investment in cancer research so we can one day find a cure and
experience a cancer free society. I am proud of our run, which, with this goal
in mind, has raised nearly six million dollars for cancer research over the
past 20 years, and want to thank the countless individuals and corporations
who have given their support."
    Every first Friday in May, more than fifty teams of five or more runners,
representing companies throughout the city, have gathered for a wild,
fun-filled walk or run through the streets of downtown Montreal. Participating
companies donate $2,000.00 per team of five runners, which goes towards cancer
research at the Goodman Cancer Centre at McGill University and l'Institut du
cancer de Montréal at l'Université de Montréal.
    Year after year, teams and individuals who have raised the most pledges
have left the Défi with amazing prizes such as trips, all-inclusive packages,
and more.
    Although cancer is cause for serious concern, the event has over the
years garnered reputation for fun amongst participants. Runners are greeted at
every turn by the thousands of cheering Montrealers who line the downtown
route each year. Those involved can't help but get caught up in the feeling
that everyone is actually running towards a cure for cancer. The on-site
atmosphere at Place Felix Martin including activities, food, drinks, music,
and much more also adds to the up-beat atmosphere of the run.

    About Défi Canderel

    Since 1989, Canderel has been organizing one of Montreal's biggest
fund-raisers. In that time, close to 6 million dollars has been raised for
cancer research at the Goodman Cancer Centre at McGill University and the
Institut du cancer de Montréal at l'Université de Montréal. This money has
yielded tangible, measurable results. Specialized equipment, research grants
and much more has been made possible, and the universities involved take pride
each year in revealing what the money raised was used for.

    Note to Media:

    In the weeks before the run advance interviews can be arranged with Défi
Canderel Chairman Jonathan Wener and his wife Susan, as well as
representatives from the Goodman Cancer Centre and the Institut du cancer de
Montréal.

    Many thanks to our sponsors - Great West Life, Stikeman Elliott, Reliance
Construction, Mansfield Athletic Club, Zenergy Communications and CNW Telbec.




For further information:

For further information: Rob Jeanveau, Zenergy Communications, (514)
273-4034, rob@zenergycom.com

Organization Profile

DEFI CANDEREL

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