AFI International partners with AIR MILES(R) corporate incentives



    Canada's leading Loyalty Group welcomes AFI International on board

    MILTON, ON, July 14 /CNW/ - AFI International Group Inc., the North
American leader in Crisis Management & Response has become the first corporate
security partner for AIR MILES(R) Corporate Incentives. This new alliance with
Canada's leading loyalty company takes effect immediately.
    As an AIR MILES corporate incentive partner, AFI will now be able to
offer its clients reward miles for dollars spent with AFI. Canadian clients
will be able to redeem these points for AIR MILES(R) rewards, including
flights, entertainment sporting goods and household items. Corporations can
use the reward miles internally for business purposes, assign them to
employees for personal use, donate them to charity or use any combination of
these options.
    "Our new alliance with AIR MILES will allow us to reward our clients for
their loyalty," says AFI President, Founder and Chairman Darrell Parsons. "In
addition to our extensive suite of services, industry knowledge and delivery
excellence, it is just one more way that we can offer them more value for
their money...and stand out from the competition."

    About AFI

    For more than 20 years, AFI International has partnered with its clients
to provide elite Crisis Management, Business Continuity and Investigation
services both during labour disruption and regular business operations. AFI
also offers an assortment of pre-crisis planning and premium security
solutions to businesses representing nearly every industry. For more
information, call 1.800.313.9170 or visit www.afi-international.com

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    About AIR MILES(R)

    Founded in 1992, The AIR MILES(R) Reward Program is Canada's premier
coalition loyalty program. More than 9 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the program.





For further information:

For further information: For media inquiries, please contact Peter
Martin C.O.O., AFI International Group Inc., 1-800-313-9170

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