Affinion Security Center Partners with Davis + Henderson to Offer Card Patrol Identity Theft Protection Service in Canada



    
    Card Patrol(SM) Protects Account Holders and Increases Confidence in
    Banking Transactions
    

    NORWALK, Conn., Sept. 9 /CNW/ -- Affinion Security Center, a division of
Affinion Group and a leading provider of identity theft protection services,
has partnered with Davis + Henderson, a leading provider of programs to the
Canadian financial services industry, to offer Card Patrol(SM) powered by
CardCops technology to guard account holder identities for financial
institutions in Canada.
    To date, more than 120 U.S. financial institutions have selected Affinion
Security Center's Card Patrol(SM) to protect consumer identity from the
spiraling crime of ID theft.  The benefits provided exclusively through Card
Patrol(SM) are now available to millions of consumers in the United States and
Canada through national, regional, and community banks and credit unions.  By
helping account holders fight identity theft, these financial institutions are
able to enhance loyalty and trust, and provide additional reassurance about
the safety of their account holders' identity.
    "We are excited about our partnership with Affinion Group, a preeminent
leader in ID theft and fraud protection," said Serge Rivest, executive vice
president of sales and marketing for Davis + Henderson.  "By joining forces
with Affinion Security Center, and its growing ID theft prevention business,
we are leveraging their expansive marketing reach to stop thousands of thieves
while providing peace of mind to millions of North Americans and their
financial institutions."
    Card Patrol(SM) provides an institution's account holders the ability to
prevent fraudulent charges before they occur by offering real-time monitoring
of the chat rooms where thieves buy and sell debit and credit card numbers.
Account holders can register up to 10 cards and receive an instant
e-notification of detected suspicious activity associated with any of their
registered credit or debit card numbers.  Additionally, if a consumer's card
information is found, they have access to see what other personal information
appears online, including social security number, mother's maiden name, and
card PIN numbers.
    "We believe that Card Patrol(SM) is a way for financial institutions to
encourage account holders to utilize online banking by signaling that they
take security very seriously and have proactive solutions to address any
issues," said Tom Rusin, CEO and President of Affinion Group, North America.
"Card Patrol(SM) can help financial institutions instill confidence in online
banking and build account holder loyalty."
    Between January and December 2007 the Federal Trade Commission received
more than 800,000 consumer fraud and identity theft complaints. The total
number of identity theft victims reached 15 million in 2006 according to
research firm Gartner. Card Patrol is a proactive tool in the fight against
identity theft.
    
    About Affinion Security Center
    
    Affinion Security Center, a division of Norwalk, Conn.-based Affinion
Group, is a premier security, credit monitoring and identity theft protection
innovator with nearly 35 years of global experience. It launched HotLine, a
leading ID theft, credit card, fraud protection and security service in 1969.
PrivacyGuard, a comprehensive membership credit monitoring product which was
created in 1992, remains one of the most widely used credit monitoring
solutions in the U.S. In 2006, ID Secure, a sophisticated tool that uses
leading-edge public records, Social Security number and credit monitoring
technology to fight ID theft, was born.  Another ID theft protection service
in Affinion's growing security business is PC SafetyPlus, an identity theft
software service that protects members with a personal firewall to thwart
hackers and other online ID threats. PC SafetyPlus software features automatic
updates and service upgrades for protection against prevailing computer
viruses, spyware and worms. In 2008 BreachShield, the preeminent solution to
corporate data breach response was introduced to the product line. Affinion
Security Center is part of the steering committee of the Identity Theft
Prevention and Identity Management Standards Panel (IDSP) and is a member of
the Staples Security Council. For more information please visit
www.affinion.com .
    
    About Davis + Henderson
    
    Davis + Henderson and its predecessors have been serving the Canadian
financial services industry since 1875. Through integrated service offerings,
Davis + Henderson is a market leader in providing programs to customers who
offer chequing account and lending services within Canada. Davis + Henderson
Income Fund is listed on the Toronto Stock Exchange, symbol DHF.UN.  Further
information can be found in the disclosure documents filed by Davis +
Henderson Income Fund with the securities regulatory authorities, available at
www.sedar.com .




For further information:

For further information: Todd Smith, of Affinion Group, +1-615-764-2598,
todd.smith@affiniongroup.com; or Sari Martin, of ICR, Inc., +1-203-682-8345,
sari.martin@icrinc.com; Web Site: http://www.affinion.com

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AFFINION SECURITY CENTER

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