Aeroplan to Offer Miles for Groceries at Sobeys



    MONTREAL, Aug. 14 /CNW Telbec/ - Groupe Aeroplan Inc. (TSX: AER) today
announced the signing of a multi-year agreement with Sobeys that will enable
members of the Aeroplan Program to earn miles on purchases at Sobeys stores in
certain provinces. Further details will be made available when the offer is
launched.
    "Aeroplan Members have been eagerly waiting for the addition of a grocer
to our growing list of partners. We are thrilled to add Sobeys, a leading
Canadian grocery retailer, to our roster," said Rupert Duchesne, President and
CEO, Groupe Aeroplan Inc. "This is a strategic relationship for Aeroplan as it
further develops and consolidates Aeroplan's mileage accumulation offer in
everyday-spend categories. We welcome Sobeys as a core anchor partner in our
growing retail coalition. While the relationship with Sobeys has the potential
to be as significant as our other large retail partnerships, it is not
expected to have a material financial impact during the ramp-up period."

    About Groupe Aeroplan Inc.

    Groupe Aeroplan Inc. is a leading international loyalty management
corporation. Groupe Aeroplan owns the Aeroplan program, Canada's premier
loyalty program and Nectar, the United Kingdom's leading coalition loyalty
program. In the Gulf Region, Groupe Aeroplan owns 60 per cent of Rewards
Management Middle East, the operator of Air Miles programs in the United Arab
Emirates, Qatar and Bahrain. Groupe Aeroplan also operates Insight &
Communication, a customer-driven insight and data analytics company offering
worldwide services to retailers and their suppliers. For more information,
please visit www.aeroplan.com.

    Caution Concerning Forward-Looking Statements

    This news release contains forward-looking statements relating to the
impact of the Sobeys relationship on Groupe Aeroplan's financial results.
Forward-looking statements, by their nature, are based on assumptions and are
subject to important risks and uncertainties. Any forecasts or forward-looking
predictions or statements cannot be relied upon due to, amongst other things,
changing external events and general uncertainties of the business. Results
indicated in forward-looking statements may differ materially from actual
results for a number of reasons. The forward-looking statements contained in
this news release are made as of the date of this release and, accordingly,
are subject to change after such date. Except as may be required by Canadian
securities laws, Groupe Aeroplan does not undertake any obligation to update
or revise any forward-looking statements contained in this news release,
whether as result of new information, future events or otherwise.




For further information:

For further information: Media: Michèle Meier, (514) 205-7028,
michele.meier@aeroplan.com; JoAnne Hayes, (416) 352-3706,
joanne.hayes@aeroplan.com; Analysts: Trish Moran, (416) 352-3728,
trish.moran@aeroplan.com


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