Aeroplan Members Sail Away with CruiseShipCenters



    MONTREAL and VANCOUVER, April 2 /CNW Telbec/ - Aeroplan (AER.UN) and
CruiseShipCenters International Inc. announced a multi-year agreement to offer
Aeroplan Miles on cruise vacations booked at one of the company's more than
98 retail locations or online at www.cruiseshipcenters.ca.
    Effective today, Aeroplan members who booked their vacation through
CruiseShipCenters may accumulate Aeroplan Miles for any cruise on all major
cruise lines worldwide. Those who love to cruise can now earn 1 Aeroplan Mile
for ever $2 spent; CruiseShipCenters' 7SEAS(R) Cruise Club members can earn up
to double Aeroplan Miles.
    "Partnering with CruiseShipCenters opens up myriad mile-earning
possibilities, as all of the most popular cruise lines are offered by the
retailer," said Rob Shields, Vice-President Partnerships, Aeroplan. "This
partnership allows members to 'double dip' so to speak, by taking advantage of
our existing offers with cruise partners Royal Caribbean and Celebrity
Cruises. An Aeroplan member who books a cruise with CruiseShipCenters on
either of these two cruise lines will earn Aeroplan Miles from both the cruise
line and CruiseShipCenters."
    "Aeroplan is a logical choice for CruiseShipCenters," said Michael
Drever, President and CEO of CruiseShipCenters. "As the largest seller of
cruises in the country it's a natural fit to partner with the most popular
loyalty program in Canada. Offering Aeroplan Miles makes cruise vacations just
that much more rewarding."

    About Aeroplan

    Aeroplan is Canada's premier loyalty marketing company, dedicated to
developing and executing programs designed to engage the loyalty of its
prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 60 world-class partners, representing more than 100 brands in the
financial, retail and travel sectors. Miles earned may be redeemed for
Aeroplan's industry-leading ClassicFlight Rewards, innovative ClassicPlus
Flight Rewards and global Star Alliance Flight Rewards, offering travel to
more than 850 destinations worldwide. In 2006 alone, more than 1.4 million
round-trip flight rewards were issued. Aeroplan's roster of non-flight rewards
includes more than 400 exciting specialty, merchandise and experiential
rewards, as well as hotel and car rental rewards.
    For more information about Aeroplan, please visit www.aeroplan.com.

    About CruiseShipCenters

    Established in 1987, CruiseShipCenters is one of the world's leading
sellers of cruise vacations. The company delivers outstanding customer service
and value through it's network of more than 98 retail locations from coast to
coast, a team of over 1,500 professionally-trained cruise consultants, and a
searchable database of over 10,000 cruise vacations online at
cruiseshipcenters.ca.
    In 2006, CruiseShipCenters was the winner of the 2006 Canadian Franchise
Association's Award of Excellence, which recognizes the top franchise system
in the country. The company is also a founding partner in The Magic Johnson
Travel Group which serves urban market franchises in the USA. For more
information about CruiseShipCenters, please visit www.cruiseshipcenters.ca.




For further information:

For further information: Gillian Hewitt, Aeroplan, (416) 352-3706,
gillian.hewitt@aeroplan.com; Gwen Hardy, Grey Worldwide, (604) 484-3279,
gwen_hardy@grey.net


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