Aeroplan Launches Online Store Where Members Can Earn Miles as They Shop - Members will earn one mile per dollar spent with more than 70 retailers at Aeroplan eStore



    MONTREAL, June 18 /CNW Telbec/ - Aeroplan announced today that it is
providing members with more opportunities to earn miles on everyday purchases
with the launch of Aeroplan eStore. Featuring more than 10 product categories
and over 70 retailers, Aeroplan Members can now earn miles as they shop at
popular retailers like Dell Canada, Toys R Us, TigerDirect.ca and
Chapters.Indigo accessed through the Aeroplan eStore.
    Members simply go to www.aeroplan.com/estore and log in using their
Aeroplan number and last name. They can search by brand, product keyword or
category, and then click through to the retailers' site to complete their
purchases, earning one Aeroplan Mile per dollar spent. Aeroplan eStore will
continually add retailers to its roster and will offer special promotions and
opportunities to earn bonus miles. A full list of participating retailers can
be viewed at www.aeroplan.com/allstores.
    "Aeroplan eStore makes accumulating miles with everyday shopping even
easier because members now have access to a host of new retailers, in more
product categories than ever, including apparel, electronics, health and
beauty," said Sylvie Bourget, Senior Vice President, Marketing, Aeroplan. "In
fact, with the addition of the online retailers, members can now earn Aeroplan
Miles on thousands of products."
    While building the eStore, Aeroplan collaborated with Nectar, the highly
successful United Kingdom-based loyalty reward program that Aeroplan acquired
in December 2007, as part of its acquisition of Loyalty Management Group
(LMG). The Nectar site receives more than one million visits per month and
Nectar's eStores, launched in October 2005, has grown to more than 220 online
retailers.
    "At least a third of Aeroplan Members are online shoppers," said André
Hébert, Senior Vice President, Technology, Aeroplan. "They are Web-savvy,
educated consumers who want a fun, user-friendly site. We built the eStore's
platform using the latest e-commerce technology to ensure it meets their
expectations."
    Aeroplan worked with Canadian-based Elastic Path Software to create the
e-Store. Elastic Path's fully-integrated ecommerce framework is designed
specifically for mid-sized retailers operating within a multi-channel
environment.

    About Aeroplan

    Aeroplan Limited Partnership, a wholly-owned subsidiary of Aeroplan
Income Fund, is dedicated to developing and executing programs designed to
engage the loyalty of its prestigious membership. Aeroplan's millions of
members earn Aeroplan Miles with its growing network of over 70 world-class
partners, representing more than 150 brands in the financial, retail, and
travel sectors.
    In 2007 alone, approximately 2 million rewards were issued to members -
an average of 5,500 per day, or one reward every 16 seconds. Over 1.5 million
round-trip flights were issued in 2007. Members can redeem miles for
Aeroplan's industry-leading ClassicFlight Rewards, ClassicPlus Flight Rewards,
and global Star Alliance Flight Rewards, which offer travel to approximately
965 destinations worldwide. More than 400,000 non-flight rewards were issued
in 2007. Members have access to 600 exciting specialty, merchandise, and
experiential rewards, as well as hotel and car rental rewards. For more
information about Aeroplan, please visit www.aeroplan.com.




For further information:

For further information: JoAnne Hayes, (416) 352-3706,
joanne.hayes@aeroplan.com

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