Aeroplan Expands into Local Markets through New Partnership with The Futura Loyalty Group



    More than 25 new merchants and service providers set to offer Aeroplan
    Miles

    MONTREAL, Feb. 5 /CNW Telbec/ - Aeroplan today announced it has entered
into a multi-year agreement with The Futura Loyalty Group Inc. ("Futura") that
will enable Futura to offer Aeroplan Miles to small and mid-size retailers and
service providers across Canada. Since signing the agreement, Futura has
contracted more than 25 new businesses who will offer Aeroplan Miles to
customers and many more have shown interest.
    This partnership builds on Aeroplan's strategy to expand its already
strong roster of national partners with select businesses in local
communities. Today, Aeroplan's millions of members can earn Aeroplan Miles
with over 70 partners, representing more than 150 brands in the financial,
retail, and travel sectors.
    "Our partnership with Futura will enable Aeroplan to broaden the reach of
our program in local neighbourhoods from coast to coast, offering members more
options to earn miles close to home with a number of new categories, such as
home furnishings, health and fitness, landscaping, catering and business
services," said Vince Timpano, President, Aeroplan. "This also provides local
merchants with a compelling opportunity during these challenging economic
times to incentivize new and existing customers to do business with them."
    Working closely with Aeroplan, Futura will acquire and manage the new
local business relationships. Futura will use its card "swipe" point-of-sale
terminal solution or the new web-based Mile issuance solution jointly created
with Aeroplan to execute these relationships.
    "We are very excited to be partnering with a market leader like
Aeroplan," said Mark Farrell, President and Chief Executive Officer, The
Futura Loyalty Group Inc. "There are thousands of successful small to mid-size
businesses in Canada that can benefit from using Aeroplan Miles to attract new
customers and reward existing ones."
    Through the joint development of the web-based Mile issuance solution
with Futura, Aeroplan expands its robust suite of Aeronote Program solutions
that companies can use to offer Aeroplan Miles to their customers. The
Aeronote Program allows businesses to offer Aeroplan Miles for consumer
incentive programs, B2B programs and general promotions in categories such as
packaged goods, media and entertainment, telecommunications and automotive. In
addition, Aeroplan offers businesses the opportunity to use Aeroplan Miles for
manufacturer, distributor and employee incentive programs through its
partnership with Pareto Corporation and the Elevate Incentives business.
    For more information on Futura's merchant offering as well as a listing
of recently launched partners, please visit: www.TFLG.ca.

    About Aeroplan

    Celebrating its 25th anniversary in 2009, Aeroplan, Canada's premier
loyalty program, is owned by Groupe Aeroplan Inc., a leading international
loyalty management corporation.
    Aeroplan's millions of members earn Aeroplan Miles with its growing
network of over 70 world-class partners, representing more than 150 brands in
the financial, retail, and travel sectors.
    In 2008, over 2 million rewards were issued to members including more
than 1.5 million round-trip flights on Air Canada and Star Alliance carriers
which offer travel to approximately 975 destinations worldwide. In addition to
flights, members also have access to over 600 exciting specialty, merchandise,
hotel, car rental and experiential rewards.
    For more information about Aeroplan, please visit www.groupeaeroplan.com
or www.aeroplan.com.

    About The Futura Loyalty Group Inc.

    The Futura Loyalty Group offers small and mid size businesses in the
retail and service sectors access to three different national coalition
loyalty programs: Futura Rewards, Aeroplan(R) and StudentSaver, enabling
businesses to cost-effectively reward specific customer groups for their
business.

    Futura is publicly traded on the Venture exchange under the symbol FUT.
    For more information, visit www.TFLG.ca.




For further information:

For further information: Christa Poole, (416) 352-3745,
christa.poole@aeroplan.com


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