Aeroplan Awarded with Prestigious FFP Innovation Silver Award 2007



    MONTREAL, March 13 /CNW Telbec/ - Aeroplan today announced that it has
been awarded with the Frequent Flyer Program (FFP) Innovation Silver Award for
the development and launch of its innovative ClassicPlus Flight Rewards.
    ClassicPlus Flight Rewards is designed to offer Aeroplan members
unrestricted access to available seat inventory across the Air Canada and  
Air Canada Jazz networks in both Economy and Executive Class. ClassicPlus
Flight Rewards offers unparalleled flexibility for reward travel,
complementing Aeroplan's existing ClassicFlight Rewards and global Star
Alliance Flight Rewards.
    "We're very proud to have our track record of innovation recognized by
our industry peers. The development and introduction of ClassicPlus Flight
Rewards - truly an industry-first - responds to our members' two travel
imperatives: improved reward travel choices and greater flexibility with which
to make travel arrangements," says Craig Landry, Vice President, Marketing and
Rewards, Aeroplan. "ClassicPlus Flight Rewards represents another major step
for Aeroplan. More than ever, Aeroplan offers better value to its members than
any other program on the market."
    Aeroplan was amongst 20 nominees for the FFP Innovation Award, introduced
this year by Airline Information and Global Flight, co-founders of the FFP
Conference. Airline employees working in the frequent flyer area voted for the
best program, making this award particularly prestigious as the only industry
FFP Award where industry frequent flyer executives recognize their best peers
in the field.
    Aeroplan developed ClassicPlus Flight Rewards in close collaboration with
its partner, Air Canada, and in conjunction with a powerhouse consortium of
technology providers, including Hexaware Technologies, IBM, ITA Software,
OpenJaw Technologies and Telus.

    About Aeroplan

    Aeroplan is Canada's premier loyalty marketing company, dedicated to
developing and executing programs designed to engage the loyalty of its
prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 60 world-class partners, representing more than 100 brands in the
financial, retail and travel sectors.
    Miles earned may be redeemed for Aeroplan's industry-leading
ClassicFlight Rewards, innovative ClassicPlus Flight Rewards and global Star
Alliance Flight Rewards, offering travel to more than 850 destinations
worldwide. In 2006 alone, more than 1.4 million round-trip flight rewards were
issued. Aeroplan's roster of non-flight rewards includes more than 400
exciting specialty, merchandise and experiential rewards, as well as hotel and
car rental rewards.

    For more information about Aeroplan, please visit www.aeroplan.com.




For further information:

For further information: Gillian Hewitt, Aeroplan, (416) 352-3706,
gillian.hewitt@aeroplan.com

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