Aeroplan and Dumoulin Launch National Partnership



    MONTREAL, Feb. 28 /CNW Telbec/ - Aeroplan Limited Partnership
(TSX: AER.UN) and Groupe Dumoulin Eléctronique Inc., the largest Canadian
owned and operated consumer electronics retailer, today announced a multi-year
national partnership which will allow Aeroplan Members to accumulate Aeroplan
Miles across Dumoulin and Audiotronic's entire range of audio, video, camera,
communications and computer products.
    Starting this summer, Aeroplan Members may earn one Aeroplan Mile for
every dollar spent while shopping at any Dumoulin or Audiotronic store,
located in over 100 Canadian cities coast to coast or online at
www.dumoulin.com and www.audiotronic.ca .
    "Aeroplan's national partnership with Groupe Dumoulin is a meaningful
accumulation opportunity for our members within one of Canada's major retail
sectors," said Sylvie Bourget, Vice President, Marketing at Aeroplan. "This
further complements our program's increasing roster of attractive retail
accumulation opportunities."
    "Groupe Dumoulin is proud to partner with Aeroplan," said Marc Mercier,
President and CEO of Groupe Dumoulin. "Offering our customers the opportunity
to accumulate Aeroplan Miles adds to our ongoing effort to further increase
our customers' shopping experience and overall satisfaction."

    About Aeroplan
    --------------

    Aeroplan, Canada's premier loyalty marketing company and operator of the
Aeroplan loyalty program, is dedicated to developing and executing programs
designed to engage the loyalty of its prestigious membership.
    Aeroplan's millions of members earn Aeroplan Miles with its network of
more than 70 world-class partners, representing more than 150 brands in the
financial, retail, and travel sectors. Miles earned may be redeemed for
Aeroplan's industry-leading ClassicFlight Rewards, innovative ClassicPlus
Flight Rewards, and global Star Alliance Flight Rewards, offering travel to
more than 850 destinations worldwide. In 2007 alone, more than 1.5 million
round-trip flight rewards were issued. Aeroplan's roster of non-flight rewards
includes more than 400 exciting specialty, merchandise, and experiential
rewards, as well as hotel and car rental rewards. Members are encouraged to
stay engaged with Aeroplan and avoid mileage expiration due to inactivity by
earning or redeeming Aeroplan Miles at least once in any consecutive
twelve-month period.
    For more information about Aeroplan, please visit www.aeroplan.com.

    About Groupe Dumoulin

    Groupe Dumoulin is a privately owned company, which in addition to its
consumer electronics retail division (Dumoulin and Audiotronic store fronts
throughout the country), also services the North American commercial,
corporate and hospitality industries through its "Solutions Group"; comprising
of its Premium, Corporate and Hotels Solutions divisions.
    For more information about Groupe Dumoulin, please visit www.dumoulin.com




For further information:

For further information: Aeroplan: Michèle Meier, (514) 205-7028,
michele.meier@aeroplan.com; Groupe Dumoulin: Richard Marc Kechayan, (514)
963-1855, richard.kechayan@dumoulin.com

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