Advocis, The Financial Advisors Association of Canada: Helping Canadians Prepare for the Future



    TORONTO, Aug. 18 /CNW/ - It is a mixed blessing that Canadians are living
longer. The upside is obvious. The downside is that there are increased
financial risks for those caring for both parents and children. Advocis, The
Financial Advisors Association of Canada, is ensuring that financial advisors
and planners are ready to help Canadians better prepare for this changing
reality.
    "What happens if your parents are in a long-term care facility and you
have young children at home and, heaven forbid, you get a life-threatening
cancer and can't work?" asked Taylor Train, Chief Operating Officer, Advocis.
"If you don't have a plan in place that includes insurance coverage for events
like a stroke or heart attack, this can be a big financial threat to your
family."
    Advocis is offering financial advisors and planners the opportunity to
become better educated about these new financial realities with the Registered
Health Underwriter (RHU) program. This educational program ensures that
advisors and planners are prepared to give a client the most up-to-date advice
about long-term care, disability and critical illness insurance.
    If a consumer works with an advisor or planner with an RHU designation,
that consumer can be assured that this person has industry-leading
professional education in the areas of financial planning for long-term care,
disability and critical illness insurance. In fact, the RHU's courses are
reviewed regularly by leading financial advisors and planners in their fields
to ensure that the content reflects the changing marketplace and the new
reality that Canadians are living longer. And as the population ages, there
will be many Canadians with financial responsibility for several generations
of family members.
    "Canadians have a lot of misconceptions about who will help when they are
threatened with a long-term illness or disability," continued Mr. Train. "The
reality is that there are social safeguards in place but they will not
necessarily address all your financial needs. This is why individuals must act
to protect their financial well-being. An RHU-designated financial advisor or
planner is prepared to help ensure that plan is in place."

    Advocis, The Financial Advisors Association of Canada, is the oldest and
largest voluntary professional membership association of financial advisors
and planners. With more than 10,000 advisors and planners in 43 chapters
across Canada, Advocis members provide financial and product advice to
millions of Canadians in a number of areas including, estate and retirement
planning, wealth management, risk management and tax planning. For more
information about Advocis or the RHU program, please visit www.advocis.ca and
www.livingbenefitsrhu.ca.





For further information:

For further information: Ann Walker at (416) 342-9838; or Brett
McDermott at (416) 342-9814


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