Advertising dealing with the November 1st municipal elections - All broadcasters should know the rules applicable to the identification of advertising material



    QUEBEC, Aug. 19 /CNW Telbec/ - Marcel Blanchet, Chief Electoral Officer
of Québec, is issuing a message intended for every printer, manufacturer,
owner of a newspaper or other publication, radio or television broadcaster or
any person who disseminates or allows to be disseminated an advertisement or
publicity using another medium or information technology, concerning the
upcoming November 1st municipal general elections.
    Within the context of these elections, it is essential to have a good
knowledge of the legal requirements concerning the particulars required for
all advertising material dealing with the elections.
    Section 463 of the Act respecting elections and referendums in
municipalities (AERM), stipulates that:

    
      463. Any advertising copy, object or material relating to an election
      shall bear the name of the printer or manufacturer and the name and
      title of the official agent or deputy who caused it to be printed or
      manufactured.

      Any advertisement relating to an election published in a newspaper or
      other publication must mention the name and title of the official agent
      or deputy who caused it to be published.

      In the case of an advertisement relating to an election broadcast on
      the radio or television or produced using any other medium or
      information technology, the name and title of the official agent or
      deputy, as the case may be, must be mentioned at the beginning or at
      the end of the advertisement.
    

    A failure to observe this section will result in the advertising expense,
incurred and used by an official agent during the election period, being
non-compliant with the Act, thereby depriving a candidate or a party of a
possible 50% reimbursement of this election expense.
    Moreover, such a failure may represent an offence referred to in section
624 of the AERM. Section 641 of this Act stipulates that under such
circumstances, aside from the payment of the expenses, a fine of $500 to
$10,000 may be imposed on every printer, manufacturer, owner of a newspaper or
other publication, radio or television broadcaster or other person who
disseminates or allows to be disseminated, advertisement or publicity relating
to an election using another medium or information technology.
    The persons in charge of advertising in the various media should pay
special attention to all of the requirements of the Act pertaining to
electoral advertising, especially with the approach of the November 1, 2009
municipal general elections.

    To obtain more information on the rules concerning the dissemination of
electoral advertising, you can refer to the web site of the Chief Electoral
Officer at the following address: www.electionsquebec.qc.ca by consulting the
section dedicated to "financing rules" or inquire at the Information Centre of
the Chief Electoral Officer:

    
    By telephone:  418 528-0422 - Québec City area
                   1 888 ELECTIONS (1 888 353-2846) - outside the Québec City
                   area

    By e-mail:  info@electionsquebec.qc.ca


    Source :    Cynthia Gagnon
                Information officer
                418 644-3320 or 1 888 870-3320
                cgagnon@dgeq.qc.ca
    
    -%SU: CPN,SOC,LAW
    -%RE: 1




For further information:

For further information: Cynthia Gagnon, Information officer, (418)
644-3320, 1-888-870-3320, cgagnon@dgeq.qc.ca

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Directeur général des élections

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