Advertisers can get it all with THE WORKS from Astral Mix!

MONTREAL, Sept. 26, 2011 /CNW Telbec/ - Astral Mix, a division of Astral Media Inc. (TSX: ACM.A ACM.B), introduces THE WORKS, an unprecedented exclusive media offer that allows advertisers to simultaneously occupy advertising space on all Astral platforms in Quebec - television, radio, out-of-home and web - and at peak hours.

"THE WORKS is truly innovative and impactful.  It provides advertisers with the best of Astral's synergetic offering and enables strategic consumer contact, whether they are at home, at the office, on the road or on the run," said Michelle LaBarre, Vice-President of Astral Mix.

THE WORKS will be available throughout Quebec, with a focus on Montreal. Four times a day, a multi-platform blitz will be broadcast on Astral television, radio, out-of-home and web properties at 7:58 a.m., 11:58 a.m., 4:58 p.m. and 9:58 p.m. Since consumer behaviour is in constant evolution, Astral's research teams were asked to put together an offer with outstanding reach, dominance and simultaneous impact in order to target the active population with an increased buying power.

It combines the power of 10 television networks, 24 radio stations, 13 digital billboards and 18 websites. In all, close to 85% of all French-speaking Quebecers (25 to 54 year olds) will be exposed to THE WORKS and more than 90% in the Montreal French market in a single week.

"THE WORKS goes beyond all previous multiplatform offers and is offering advertisers staggering impact and the ability to stand out," Michelle LaBarre said.

For more information, contact your Astral Mix sales representative or visit the web site: www.astralmix.com.

Astral Mix is a member of the Astral family. Founded in 1961, Astral is one of Canada's largest media companies. It operates several of the country's most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life from coast-to-coast by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit www.astralmix.com.

SOURCE ASTRAL MEDIA INC.

For further information:

For more information

Mary Lepage
Astral Mix
(416) 969-4490
mlepage@astral.com

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