Advantex Signs Exclusive Sales and Marketing Agreement for Canada with RapidAdvance



    
    -   Advantex to provide sales and marketing to offer RapidAdvance's
        working-capital financing to small and medium-sized businesses across
        Canada
    -   Improved operations, strengthened financial health, enhanced core
        product offerings position Advantex for growth in revenue and
        profits, CEO tells shareholders
    

    ADX: TSX

    TORONTO, Dec. 6 /CNW/ - Advantex Marketing International Inc. (TSX: ADX),
a leading specialist in merchant funding and loyalty marketing programs, is
better positioned today than it has been for years to achieve revenue growth
and improved profitability, Kelly E. Ambrose, President and Chief Executive
Officer today told shareholders attending the company's Annual and Special
Meeting.
    "During the past two years, we have made considerable progress on
executing our plan to create a sustainable, profitable company," said
Mr. Ambrose. "We have been focused on improving our financial strength,
enhancing our core product offerings, working with CIBC to implement new
programs to benefit cardholders, strengthening our organization and management
team, and improving our systems and infrastructure. The progress that we have
made in each of these areas positions us to build on our improved financial
performance of the past fiscal year. We expect this will result in further
revenue growth and future profitability.
    "A part of our growth strategy is to consider opportunities that are
complementary to our core business and that we expect will contribute to our
financial performance. As a result, we have just signed a multi-year agreement
with RapidAdvance, LLC whereby we will act as its exclusive Canadian-based
agent across Canada to sell and market its working-capital financing programs
to small and mid-sized businesses. In return, Advantex will earn fees for each
new merchant funded by RapidAdvance with the opportunity to earn residual fees
on renewals. In the U.S., RapidAdvance has achieved a renewal rate for
qualified customers of 85 percent," Mr. Ambrose reported.
    RapidAdvance, based in Bethesda, Maryland, has established itself in the
United States as a leading direct provider of cash advance services to small
and mid-sized businesses. The company provides financing based on merchants'
purchasing credit card receivables. Merchants' needs for easy-to-obtain
working capital have grown significantly in the United States and Canadian
businesses are experiencing similar requirements. RapidAdvance's success has
been due, in part, to its easy repayment term and streamlined underwriting
process that facilitates financing decisions in as little as 24 hours. Funding
can be deposited in a merchant's account within as little as two days.
    "Merchants of all kinds have been very enthusiastic about the financial
services that RapidAdvance has been making available to them in the
United States," said Jeremy Brown, President of RapidAdvance. "We believe that
Canadian businesses also will be very interested in the working capital
funding that we can provide them and are very pleased to have been able to
partner with Advantex Marketing to introduce these service across Canada.
Advantex is well known to, and respected by, merchants across the country and
has an extensive network of representatives that will be able to introduce our
services to these businesses."
    At Advantex's Annual and Special Meeting, shareholders voted to re-elect
the current Board of Directors, re-appointed the company's auditors, and
approved the Shareholder Rights Plan and amending of the Stock Option Plan.

    About Advantex Marketing International Inc.

    Advantex is a specialist in the marketing services industry, managing
white-labeled rewards accelerator programs for major affinity groups through
which their members earn bonus frequent flyer miles and/or other rewards on
purchases at participating merchants. Under the umbrella of each program,
Advantex provides merchants with marketing, customer incentives, and secured
future sales through its Advance Purchase Marketing model. Advantex partners
include more than 700 restaurants, online retailers, golf courses, small inns
and resorts, and major organizations, including CIBC, United Airlines, Delta
Airlines, Alaska Airlines, and Lufthansa Airlines. Advantex is traded on the
Toronto Stock Exchange under the symbol "ADX". For additional information on
Advantex, please visit www.advantex.com.

    About RapidAdvance, LLC

    RapidAdvance, based in Bethesda, Maryland, is a leading provider of
merchant cash advances to small and mid-sized business owners looking to
obtain additional working capital. Business merchants use RapidAdvance's
services to fund expansion, purchase equipment and inventory, pay off debt or
leverage a seasonal opportunity. Funding is quick and easy and does not
require the traditional guarantees, liens or collateral associated with bank
loans. For more information about RapidAdvance's business funding solutions,
please call 877-213-4889 or visit www.RapidAdvance.com.

    Forward-looking Statements

    This news release contains certain forward-looking statements. All
statements, other than statements of historical fact, that address activities,
events or developments that the company believes, expects or anticipates will
or may occur in the future (including, without limitation, statements
regarding financial and business prospects and financial outlook) are
forward-looking statements. These forward-looking statements reflect the
current expectations or beliefs of the company based on information currently
available to the company. Forward-looking statements are subject to a number
of risks, uncertainties and assumptions that may cause the actual results of
the company to differ materially from those discussed in the forward-looking
statements, and even if such actual results are realized or substantially
realized, there can be no assurance that they will have the expected
consequences to, or effects on the company. Factors that could cause actual
results or events to differ materially from current expectations include,
among other things, changes in general economic and market conditions, changes
to regulations affecting the company's activities, uncertainties relating to
the availability and costs of financing needed in the future, and delays in
finalizing retail contract. Any forward-looking statement speaks only as of
the date on which it is made and, except as may be required by applicable
securities laws, the company disclaims any intent or obligation to update any
forward-looking statement, whether as a result of new information, future
events or results or otherwise. Although the company believes that the
assumptions inherent in the forward-looking statements are reasonable,
forward-looking statements are not guarantees of future performance and
accordingly undue reliance should not be put on such statements due to the
inherent uncertainty therein.

    %SEDAR: 00004122E




For further information:

For further information: Mukesh Sabharwal, Vice-President, Finance, Tel:
(416) 481-5657, ext. 249, E-mail: Mukesh.sabharwal@advantex.com

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ADVANTEX MARKETING INTERNATIONAL INC.

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