Advantex Releasing Fiscal 2008 Second-Quarter Results on Feb. 14; Conference Call Friday, Feb. 15 at 8:30 a.m. (Eastern)



    ADX: TSX

    TORONTO, Feb. 11 /CNW/ - Advantex Marketing International Inc. (TSX:ADX),
a leading specialist in merchant funding and loyalty marketing programs, today
announced that it will release its financial results for the fiscal 2008
second quarter and six months ended December 31, 2007 late in the afternoon of
February 14, 2008. The company will hold a conference call and webcast for
analysts and investors at 8:30 a.m. (Eastern) on February 15. Advantex will
file its fiscal second-quarter release and Management Discussion and Analysis
with SEDAR and these documents will be available on Advantex's website prior
to the conference call.
    Kelly Ambrose, President and Chief Executive Officer, and Mukesh
Sabharwal, Vice-President and Chief Financial Officer, will be available to
answer questions during the call.
    To participate in the call, please dial 416-644-3419 or 1-800-731-6941 at
least five minutes prior to the start of the call.
    A live audio webcast of the conference call will be available at
www.newswire.ca and www.advantex.com.
    An archived recording of the call will be available at 416-640-1917 or
1-877-289-8525 (Passcode 21262985 followed by the number sign) from noon on
February 15 to 11:59 p.m. on February 22. An archived recording of the webcast
will also be available at Advantex's website.

    About Advantex Marketing International Inc.

    Advantex is a specialist in the marketing services industry, managing
white-labeled rewards accelerator programs for major affinity groups through
which their members earn bonus frequent flyer miles and/or other rewards on
purchases at participating merchants. Under the umbrella of each program,
Advantex provides merchants with marketing, customer incentives, and secured
future sales through its Advance Purchase Marketing model. Advantex partners
include more than 700 restaurants, online retailers, golf courses, small inns
and resorts, and major organizations, including CIBC, United Airlines, Delta
Airlines, Alaska Airlines, and Lufthansa Airlines. Advantex is traded on the
Toronto Stock Exchange under the symbol "ADX". For additional information on
Advantex, please visit www.advantex.com.

    %SEDAR: 00004122E




For further information:

For further information: Mukesh Sabharwal, Vice-President and Chief
Financial Officer, Tel: (416) 481-5657, ext. 249, E-mail:
Mukesh.sabharwal@advantex.com

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ADVANTEX MARKETING INTERNATIONAL INC.

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