Advantex Issues Warrants in Connection With Amendments to Certain Convertible Debentures



    ADX: TSX

    TORONTO, Jan. 13 /CNW/ - Advantex Marketing International Inc.
("Advantex" or the "Company") (TSX: ADX), a leading specialist in merchant
funding and loyalty marketing programs, announces that it has issued an
aggregate of 9,853,685 common share purchase warrants of the Company
("Warrants") in connection with the changes to certain covenants of the
secured convertible debentures of the Company (the "Debentures") due December
9, 2011, as amended (the "Private Placement"), announced in its news release
dated September 25, 2008. Such changes include amendments to certain financial
covenants relating to defined levels of current assets and interest coverage.
    Each Warrant is exercisable to acquire one common share of Advantex at
$0.045 per share until December 9, 2011. An additional 136,315 Warrants have
been authorized for issuance in connection with the Private Placement pending
the receipt by Advantex of certain required documentation.

    About Advantex Marketing International Inc.

    Advantex is a specialist in the marketing services industry, managing
white-labeled rewards accelerator programs for major affinity groups through
which their members earn bonus frequent flyer miles and/or other rewards on
purchases at participating merchants. Under the umbrella of each program,
Advantex provides merchants with marketing, customer incentives, and secured
future sales through its Advance Purchase Marketing model. Advantex partners
include more than 700 restaurants, online retailers, golf courses, small inns
and resorts, and major organizations, including CIBC, United Airlines, Alaska
Airlines, and Lufthansa Airlines. Advantex is traded on the Toronto Stock
Exchange under the symbol "ADX". For additional information on Advantex,
please visit www.advantex.com.

    %SEDAR: 00004122E




For further information:

For further information: Mukesh Sabharwal, Vice-President and Chief
Financial Officer, Tel: (905) 470-9558, E-mail: Mukesh.sabharwal@advantex.com

Organization Profile

ADVANTEX MARKETING INTERNATIONAL INC.

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