Advantex in Advanced Negotiations for Possible Debt Financings to Support Growth Plans



    Debt financings would enable Advantex to meet backlog of merchants
    wishing to join its Advance Purchase Marketing Program

    ADX: TSX

    TORONTO, Nov. 27 /CNW/ - Advantex Marketing International Inc.
(TSX: ADX), a leading specialist in merchant funding and loyalty marketing
programs, today announced that it is in advanced negotiations regarding credit
financing opportunities to support its strategic growth plans, including the
growth of its Advance Purchase Marketing Program.
    Under the Advance Purchase Marketing Program, which it operates with the
Visa division of CIBC, Advantex purchases transaction credits from merchants
on behalf of Advantex's customers (premium CIBC Visa cardholders). This
provides merchants with cash in advance for working capital based on future
sales. As cardholders make purchases at participating merchants, Advantex
collects the funds from the transactions and the merchant's transaction credit
balance declines. Advantex is the originator and leader of Advance Purchase
Marketing in Canada.
    "Our Advance Purchase Marketing Program has proven so very popular with a
broad spectrum of merchants in Canada that we require additional capital to
fund its growth," said Kelly E. Ambrose, President and Chief Executive
Officer. "As we indicated in our recent announcement of our fiscal 2008
first-quarter financial results, we have a backlog of merchants wishing to
join the Advance Purchase Marketing Program. The financings that we are
negotiating will enable us to add those who have applied to join the program
and will enable us to more aggressively pursue additional merchants."
    One of the two potential debt financings consists of access to a funding
line of up to $5 million that can be drawn on as required to support cash
advances to merchants. The other potential debt financing would be in the form
of debenture to be offered on a private placement basis to raise gross
proceeds of up to $2.5 million. Additional terms of such financings will be
announced at such time as Advantex has entered into a definitive agreement to
proceed with either or both of them.

    About Advantex Marketing International Inc.

    Advantex is a specialist in the marketing services industry, managing
white-labeled rewards accelerator programs for major affinity groups through
which their members earn bonus frequent flyer miles and/or other rewards on
purchases at participating merchants. Under the umbrella of each program,
Advantex provides merchants with marketing, customer incentives, and secured
future sales through its Advance Purchase Marketing Program. Advantex partners
include more than 700 restaurants, online retailers, golf courses, small inns
and resorts, and major organizations, including CIBC, United Airlines, Delta
Airlines, Alaska Airlines, and Lufthansa Airlines. Advantex is traded on the
Toronto Stock Exchange under the symbol "ADX". For additional information on
Advantex, please visit www.advantex.com.

    This news release contains certain "forward-looking statements". All
statements, other than statements of historical fact, that address activities,
events or developments that the Advantex believes, expects or anticipates will
or may occur in the future (including, without limitation, statements
regarding proposed financings, financial and business prospects and financial
outlook) are forward-looking statements. These forward-looking statements
reflect the current expectations or beliefs of Advantex based on information
currently available to Advantex. Forward-looking statements are subject to a
number of risks, uncertainties and assumptions that may cause the actual
results of Advantex to differ materially from those discussed in the
forward-looking statements, and even if such actual results are realized or
substantially realized, there can be no assurance that they will have the
expected consequences to, or effects on Advantex. Factors that could cause
actual results or events to differ materially from current expectations
include, among other things, changes in general economic and market
conditions, changes to regulations affecting the Advantex's activities,
uncertainties relating to the availability and costs of financing needed in
the future, and delays in finalizing retail contract. Any forward-looking
statement speaks only as of the date on which it is made and, except as may be
required by applicable securities laws, Advantex disclaims any intent or
obligation to update any forward-looking statement, whether as a result of new
information, future events or results or otherwise. Although Advantex believes
that the assumptions inherent in the forward-looking statements are
reasonable, forward-looking statements are not guarantees of future
performance and accordingly undue reliance should not be put on such
statements due to the inherent uncertainty therein.

    %SEDAR: 00004122E




For further information:

For further information: Mukesh Sabharwal, Vice-President, Finance, Tel:
(416) 481-5657, ext. 249, E-mail: Mukesh.sabharwal@advantex.com

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ADVANTEX MARKETING INTERNATIONAL INC.

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