Advantex Appoints CFO



    ADX: TSX

    TORONTO, Feb. 7 /CNW/ - Advantex Marketing International Inc. (TSX: ADX),
a leading specialist in merchant funding and loyalty marketing programs, today
announced the appointment of Mukesh Sabharwal, C.A. as Vice-President and
Chief Financial Officer.
    Prior to his appointment, Mr. Sabharwal served as Advantex's
Vice-President, Finance. He succeeds Robert von der Porten who was interim
CFO. Mr. von der Porten will continue to advise Advantex as Senior
Vice-President, Corporate Development on an interim basis. In this capacity,
he will manage a number of growth initiatives that Advantex is considering as
well as provide ongoing counsel in finance. Mr. von der Porten is a principal
of Stoney Bridge Partners, an advisory firm that provides interim executive
support as well as restructuring and change management services.
    "Since Mukesh Sabharwal joined Advantex in September 2005 as our
Vice-President, Finance, he has been involved in every aspect of the extensive
work that we have done to improve the company's financial condition, including
implementing improved financial analysis systems and controls," said Kelly E.
Ambrose, President and Chief Executive Officer. "He has worked closely with
Rob von der Porten on the successful completion of a number of financings and
in the important development of new pricing models that are enabling us to
improve Advantex's profitability. We are very pleased that he is now assuming
the additional responsibilities of CFO. We also are pleased that Rob von der
Porten has agreed to continue to work closely with us, particularly on the
development of a number of initiatives that we are exploring to further our
growth."
    Prior to joining Advantex, Mr. Sabharwal held a number of financial
control and accounting positions in Canada, the U.K., and Kuwait.
Mr. Sabharwal is a Member of the Institute of Chartered Accountants in England
and Wales since 1985 and earned his CA designation in Ontario in 2001.

    About Advantex Marketing International Inc.

    Advantex is a specialist in the marketing services industry, managing
white-labeled rewards accelerator programs for major affinity groups through
which their members earn bonus frequent flyer miles and/or other rewards on
purchases at participating merchants. Under the umbrella of each program,
Advantex provides merchants with marketing, customer incentives, and secured
future sales through its Advance Purchase Marketing model. Advantex partners
include more than 700 restaurants, online retailers, golf courses, small inns
and resorts, and major organizations, including CIBC, United Airlines, Delta
Airlines, Alaska Airlines, and Lufthansa Airlines. Advantex is traded on the
Toronto Stock Exchange under the symbol "ADX". For additional information on
Advantex, please visit www.advantex.com.

    This news release contains certain "forward-looking statements". All
statements, other than statements of historical fact, that address activities,
events or developments that Advantex Marketing International Inc. (the
"Company") believes, expects or anticipates will or may occur in the future
(including, without limitation, statements regarding financial and business
prospects and financial outlook), including, with limitation, with respect to
the expansion of the Company's Advance Purchase Marketing Program to retailers
across Canada, are forward-looking statements. These forward-looking
statements reflect the current expectations or beliefs of the Company based on
information currently available to the Company. Forward-looking statements are
subject to a number of risks, uncertainties and assumptions that may cause the
actual results of the Company to differ materially from those discussed in the
forward-looking statements, and even if such actual results are realized or
substantially realized, there can be no assurance that they will have the
expected consequences to, or effects on the Company. Factors that could cause
actual results or events to differ materially from current expectations
include, among other things, changes in general economic and market
conditions, changes to regulations affecting the Company's activities,
uncertainties relating to the availability and costs of financing needed in
the future, and delays in finalizing the retail contract with CIBC. Any
forward-looking statement speaks only as of the date on which it is made and,
except as may be required by applicable securities laws, the Company disclaims
any intent or obligation to update any forward-looking statement, whether as a
result of new information, future events or results or otherwise. Although the
Company believes that the assumptions inherent in the forward-looking
statements are reasonable, forward-looking statements are not guarantees of
future performance and accordingly undue reliance should not be put on such
statements due to the inherent uncertainty therein.

    %SEDAR: 00004122E




For further information:

For further information: Mukesh Sabharwal, Vice-President and Chief
Financial Officer, Tel: (416) 481-5657, ext. 249, E-mail:
Mukesh.sabharwal@advantex.com

Organization Profile

ADVANTEX MARKETING INTERNATIONAL INC.

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