Advantex adopts Shareholder Rights Plan



    ADX: TSX

    TORONTO, Oct. 23 /CNW/ - Advantex Marketing International Inc.
("Advantex" or the "Company") (TSX ADX) announces that its board of directors
(the "Board") has adopted a Shareholder Rights Plan (the "Plan"), similar to
existing shareholder rights plans adopted by other Canadian public companies.
    The objectives of the Plan are to ensure, to the extent possible, that
all shareholders of the Company are treated equally and fairly in connection
with any take-over bid for the Company. The Plan discourages discriminatory,
coercive or unfair take-overs of the Company and gives the Company's Board
time if, in the circumstances, the Board determines it is appropriate to take
such time, to pursue alternatives to maximize shareholder value in the event
an unsolicited take-over bid is made for all or a portion of the outstanding
common shares of the Company (the "Common Shares").
    In order to implement the adoption of the Plan, the Board authorized the
issuance of one right (a "Right") in respect of each Common Share outstanding
at the close of business on October 23, 2007 (the "Record Time"). In addition,
the Board authorized the issuance of one Right in respect of each additional
Common Share issued after the Record Time. The Rights trade with and are
represented by Common Share certificates, including certificates issued prior
to the Record Time. Until such time as the Rights separate from the Common
Shares and become exercisable, Rights certificates will not be distributed to
shareholders.
    If a person, or a group acting in concert, acquires (other than pursuant
to an exemption available under the Plan) Beneficial Ownership (as defined in
the Plan) of 20% or more of the Common Shares, Rights (other than those held
by such acquiring person which will become void) will separate from the Common
Shares and permit the holder thereof to purchase Common Shares at a 50%
discount to their market price. A person, or a group acting in concert, who is
the Beneficial Owner (as defined in the Plan) of 20% or more of the
outstanding Common Shares as of the Record Time is exempt from the dilutive
effects of the Plan provided such person (or persons) does not increase its
Beneficial Ownership by more than 1% (other than in accordance with the terms
of the Plan). At any time prior to the Rights becoming exercisable, the Board
may waive the operation of the Plan with respect to certain events before they
occur.
    The issuance of the Rights is not dilutive until the Rights separate from
the underlying Common Shares and become exercisable or until the exercise of
the Rights. The issuance of the Rights will not change the manner in which
shareholders currently trade their Common Shares.
    The Plan is subject to the approval of the Toronto Stock Exchange, and
requires confirmation by the Company's shareholders within six months of the
Plan's effective date, being October 23, 2007. If the Plan is not confirmed by
shareholders, the Plan and all outstanding Rights will terminate and be void
and of no further force and effect.
    The Plan is not being proposed in response to, or in contemplation of,
any specific take-over bid for the Company. The Board did not adopt the Plan
to prevent a take-over of the Company, to secure the continuance of management
or the directors in their respective offices or to deter fair offers for the
Common Shares.

    About Advantex

    Advantex is a specialist in the marketing services industry, managing
white-labelled rewards accelerator programs for major affinity groups through
which their members earn bonus frequent flyer miles and/or other rewards on
purchases at participating merchants. Under the umbrella of each program,
Advantex provides merchants with marketing, customer incentives, and secured
future sales through its Advance Purchase Marketing model. Advantex partners
include more than 700 restaurants, online retailers, golf courses, small inns
and resorts, and major organizations including CIBC, United Airlines, Delta
Air Lines, Alaska Airlines and Lufthansa Airlines. Advantex is a public
company, traded on the Toronto Stock Exchange under the symbol "ADX". For
additional information on Advantex, please visit www.advantex.com.

    %SEDAR: 00004122E




For further information:

For further information: Mukesh Sabharwal, Vice President, Finance, Tel:
(416) 481-5657 ext. 249, Email: mukesh.sabharwal@advantex.com

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ADVANTEX MARKETING INTERNATIONAL INC.

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