Aditya Birla Minacs Appoints Fariba Rawhani as President, North America and Europe



    TORONTO, Sept. 6 /CNW/ - Aditya Birla Minacs, a global provider of
business process outsourcing services, announced today the appointment of
Fariba Rawhani as president, North America and Europe.
    Ms. Rawhani has more than 20 years of senior leadership experience with
international organizations serving Fortune 500 clients. Prior to joining
Aditya Birla Minacs, she worked with Electronic Data Systems (EDS) as global
vice president, CRM, managing the organization's global customer relationship
management business. She gained additional executive experience in business
process outsourcing as senior vice president, technology and back office
operations, for Star Data Corporation (now CGI).
    Ms. Rawhani also has many years of leadership experience in the financial
services industry, including the roles of senior vice president and CIO for
Canadian Imperial Bank of Commerce (CIBC) and vice president, technology and
agency banking, for Laurentian Bank.
    Ms. Rawhani will report directly to Mr. Dev. Bhattacharya, managing
director, Aditya Birla Minacs.
    "I am confident in Ms. Rawhani's ability to help us achieve our corporate
objectives of becoming a top-tier player in the global BPO industry," said Mr.
Bhattacharya. "Ms. Rawhani's experience with EDS and other notable outsourcing
organizations speaks to her ability to provide strong leadership as we pursue
our plans for growth into new vertical and horizontal markets, geographical
territories, and high-value solution categories."
    "I am thrilled to be joining this dynamic organization," said Ms.
Rawhani. "I am very impressed with Aditya Birla Minacs' established presence
in India, the Philippines, Europe, and North America; its strong share of
multiple high-value markets; its uncompromising commitment to quality; and its
solid capitalization through the Aditya Birla Group and ReichmannHauer Capital
Partners. This company possesses the talent, resources, and collective vision
required to achieve its aggressive growth targets while retaining its
reputation as a premium, quality-driven solution provider."
    "Aditya Birla Minacs is very well positioned for success in the global
BPO industry, through its strong presence in North America and Asia; its
capabilities in multiple industry verticals; and its ability to deliver
best-in-class solutions from more than 20 onshore, nearshore, and offshore
facilities," said Prashant Pathak, managing partner, ReichmannHauer Capital
Partners. "Ms. Rawhani brings to her new role the necessary vision, expertise,
and experience to drive that success and bring the company's unique value
propositions to ever wider markets."

    About Aditya Birla Group

    The Aditya Birla Group is a diversified conglomerate and one of the top
three business houses in India. A US$24 billion corporation with a market
capitalization of US$28 billion, and in the League of Fortune 500, the Aditya
Birla Group is anchored by an extraordinary force of 100,000 employees
belonging to 25 different nationalities. The Group has operations in 20
countries, and over 50 percent of its revenues flow from its overseas
operations. The Hewitt-Economic Times and Wall Street Journal Study 2007
adjudged the Group the Best Employer in India and among the top 20 in Asia.
For more information, please visit www.adityabirla.com.

    About Aditya Birla Minacs

    Aditya Birla Minacs is the newly branded corporate identity of Minacs
Worldwide and TransWorks Information Services Ltd, subsidiaries of Aditya
Birla Nuvo (part of the Aditya Birla Group). ReichmannHauer Capital Partners
is an equity partner in Aditya Birla Minacs.
    With over 25 years of experience, Aditya Birla Minacs provides customized
business process outsourcing solutions focused on three core areas of
capability: contact center solutions, integrated marketing services, and
knowledge process outsourcing. The company combines expertise in these areas
to improve revenue, customer service, and operating margin for Fortune 500
clients. Aditya Birla Minacs has more than 11,000 employees at locations in
North America, Europe, and Asia and has established successful industry
practices with clients in the automotive, financial services,
telecommunications, and technology verticals. For more information, please
visit www.minacs.com.

    About ReichmannHauer Capital Partners

    ReichmannHauer Capital Partners (RHCP) is a Toronto-based private
investment firm of active business builders, driving strategic and operational
improvements and strong financial returns. RHCP seeks investments across
industries where it can bring its experience and global network of
relationships to bear in a manner that positively impacts the revenue, cost
structure, and capital structure of its investee companies. For more
information, please visit www.rhcapitalpartners.com.





For further information:

For further information: Media Contact: Jeff Williams, Executive Vice
President, Sales and Marketing, Aditya Birla Minacs, (416) 380-3782,
jwilliams@minacs.com

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MINACS WORLDWIDE INC.

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