Adconion Media Group Continues North American Expansion with Acquisition of Frontline Direct for $20 Million



    Proprietary Technology and Relationships Enables Ad Agencies and
    Marketers to Reach Consumers Across Platforms

    NEW YORK, March 6 /CNW/ -- Adconion Media Group, the global independent
online advertising network, today announced it has acquired Frontline Direct,
a leading data management and direct marketing solutions provider for $20
million in cash and equity. Frontline has longstanding relationships with
leading companies -- including ConsumerInfo.com, Inc., an Experian(R) company
and Reunion.com -- as well as top interactive advertising agencies.
    "Beginning with my days as one of the first employees of Avenue A and
through the founding of Adconion the vision has always been to enable
advertising agencies and marketers to reach the same consumer across
platforms," said Tyler Moebius, founder and chief executive officer of
Adconion. "Integrating Frontline's technology with our own and taking it
global as part of our independent network is a significant step towards that
goal."
    The acquisition of Frontline, including its proprietary data management
technology, email products and 25 employees, fuels Adconion's rapid expansion
into North America, including the planned opening of a new office in San
Diego; Adconion currently has offices in New York and Toronto in addition to
North American headquarters in Santa Monica. Globally, Frontline further
enhances Adconion's offering of global performance branded solutions to
advertising agencies and marketers worldwide, including audience targeting,
video and email.
    "Adconion arms agencies with the technology solutions necessary to
compete in the evolving media and advertising landscape, and we recognize that
audience targeting is an important element of campaigns that advertising
agencies are designing on behalf of their clients' brands," said Keith Kaplan,
Adconion's president of North America. "Nevertheless, we are extremely
committed to respecting personal privacy; we already adhere to the stringent
European privacy standards and will continue to respect those high standards
wherever we do business."
    "Adconion is technologically and strategically a natural partner for
Frontline," said Kim Reed Perell, chief executive officer of Frontline Direct.
"As part of Adconion's independent global network we can instantly enhance our
existing offerings for our clients and enable them to reach a much broader
audience both here in the U.S. and abroad."
    Frontline Direct was represented by KPMG Corporate Finance in the
transaction.

    About Adconion

    Adconion Media Group is an international, independent Advertising
Network, which completed a record $80 million Series C round of funding led by
Index Ventures in February 2008. Since its founding in 2005 the company has
focused on the realization of performance-driven branding campaigns that
deliver massive global reach. Adconion's clients consist of advertising
agencies and direct advertisers as well as its partner base of premium
websites from a wide range of sectors. Adconion combines its in-house
technology and high touch client service with quality media to exceed its
partners' campaign objectives. Adconion has offices around the world in
London, Munich, Hamburg, Paris, Melbourne, Sydney, New York, Toronto and Santa
Monica. Adconion is member of the International Advertising Bureau (IAB) and a
founding member of IASH Europe. Visit Adconion at www.adconion.com.





For further information:

For further information: Alexander Gordon of CJP Communications, (212)
279-3115 x215, agordon@cjpcom.com, for Adconion Media Group Web Site:
http://www.adconion.com

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Adconion Media Group

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