Ad-Dispatch: a real commercial success - Nathan Kroll wins BDC's Young Entrepreneur Award for Nova Scotia



    HALIFAX, Oct. 16 /CNW Telbec/ - In the notoriously competitive and
fast-paced advertising world, Ad-Dispatch has made its mark on the national
scene with a reputation for quality, efficiency and value. For this success,
company owner Nathan Kroll, 35, has earned BDC's Young Entrepreneur Award for
Nova Scotia and will be honoured tonight at a ceremony in Winnipeg, Manitoba.
    Ad-Dispatch, founded by Nathan in 1999, produces radio commercials, Web
video, interactive Web video content, and computer-based interactive training
videos. Working with national advertisers, it has become one of the most
successful audio/video production companies in Atlantic Canada. Ad-Dispatch
produces video segments that can be found on the Web sites of companies like
Loblaws, featuring material such as recipes, product information, and a tour
of the supermarket chain's test kitchen. Nathan is also co-owner of a
post-production company, Edit Farm Solutions.
    "My dad had a large production company which he sold in 1989," explains
Nathan. "I grew up in the industry and so it just seemed like a natural fit.
It doesn't even feel like work. It's enjoyable." Nathan started out producing
radio commercials and conventional video. As word got out about his business,
creative directors from Toronto agencies were soon approaching him to produce
video for them. "Our success has really been due to referrals from people in
the business," he says.

    Producing results

    Nathan set up his business differently than most production companies,
which usually rely on freelancers to work on a project basis. Instead, he
installed his own editing and recording studios, hired a core production staff
and selected a first-rate field crew who work on retainer and give priority to
Ad-Dispatch. "The fact that our teams know each other and work together
regularly means that I don't have to manage everybody," he explains. "I just
hire talented people and let them be talented."
    The structure of Ad-Dispatch has proven to be a cost-effective solution.
"We're not the least expensive option out there but we are very price
competitive compared to high-end production companies in Ontario, for
example," explains Nathan. "With our own internal team and the great pool of
talented people in Atlantic Canada, we can produce the same product they do,
but at a lower cost."
    At the community level, Ad-Dispatch sponsors local performing arts
events. "We make a living off of the performing arts," he says, "so we try to
provide support for them." Nathan is also one of the founders of the Will
Dennis Memorial Golf Tournament, an event that honours the memory of a friend
and raises money for pediatric epilepsy research.
    "Nathan is a role model for other Canadian entrepreneurs. He is bringing
talent from Atlantic Canada to the national advertising scene with a
high-quality product that is generating growing profits," says BDC President
and CEO Jean-René Halde.
    "I was about 27 when the light bulb went on for me," says Nathan. "I
realized that to be successful you don't have to be smarter than other people.
You just have to outwork them."

    Young entrepreneurs in the spotlight

    BDC's Young Entrepreneur Awards are a highlight of Small Business Week,
providing the opportunity to honour the entrepreneurial spirit and business
success of Canadians between the ages of 19 and 35. Winners from each province
and territory are selected by a panel based on the originality of their
business concept, its success, growth potential and their community
involvement. The panel also considers the entrepreneur's age when the business
was started and any special challenges that had to be faced.

    Small Business Week partners

    Contributing to the success of this year's Small Business Week and Young
Entrepreneur Awards are the following national sponsors: Western Economic
Diversification Canada, Export Development Canada and Rogers. Privileged
partners are the Pan Canadian Community Futures Group and the Canadian Chamber
of Commerce, which has been a privileged partner of the event since 1981.

    About BDC

    BDC is a financial institution wholly owned by the Government of Canada.
BDC actively supports the development and growth of Canadian small and
medium-sized businesses through its complementary financial, investment and
consulting solutions. BDC is one of Canada's Top 100 Employers for 2008. Visit
www.bdc.ca for more information.
    Small Business Week is a registered trademark of BDC.




For further information:

For further information: or to arrange for an interview on October 16:
Media Room: 1-866-515-6033, (204) 985-6251; After October 16: Johanne
Bissonnette, Media Relations Manager, (514) 283-7929


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