Pioneering socially responsible investment firm chooses green power
TORONTO, Dec. 20 /CNW/ - Bullfrog Power(TM), a leading Canadian provider
of 100 per cent green electricity, today announced that Acuity, a leading
Canadian investment firm, has agreed to purchase clean, renewable power for
its office in Toronto, joining the growing list of Canadian businesses and
organizations that are showing their support for the supply and development of
"Over the past two decades, Acuity has helped to establish the field of
socially responsible investing. Canadians' growing interest in environmentally
and socially responsible investment alternatives goes hand in hand with the
growth in demand for clean, emissions-free power," said Tom Heintzman,
President, Bullfrog Power. "We are very pleased that Acuity has decided to
reduce its own electricity-related emissions footprint by bullfrogpowering its
"Acuity is proud to be a pioneer in the field of sustainable investing,
allowing investors to meet their financial objectives while staying true to
their own social and environmental values. But it's important that we also
demonstrate similar values in our own operations," said Ian Ihnatowycz,
President and CEO, Acuity Investment Management Inc. and Acuity Funds Ltd.
"Purchasing green power from Bullfrog is one of the ways Acuity is reducing
our own environmental footprint and contributing to a cleaner, healthier
Acuity, a founding member of the Social Investment Organization (SIO),
has grounded its approach to Socially Responsible Investing (SRI) in the
belief that environmental, social, and governance (ESG) factors can have a
material impact on a firm's operations.
Acuity launched the Acuity Clean Environment Equity Fund in 1991. This
Fund invests in a targeted portfolio of equity securities that are leading
innovators in the provision of product and service solutions to key
environmental issues as defined by the Fund. In addition, launched in 2000,
Acuity Social Values Funds invests in a diversified portfolio of mid- to
large-sized companies. All investments are analyzed based on proven financial
and ESG criteria.
Acuity is also heavily involved in sponsoring research and special events
in the area of socially responsible investing and sustainability. For example,
Acuity is the only Canadian member of the United Nations' Environment
Programme Asset Management Working Group. This unique group was established to
advise the UN on integration of environmental, social, and governance criteria
within institutional investment management.
About Bullfrog Power
Bullfrog Power is a leading provider of 100 per cent green electricity.
Founded in 2005, Bullfrog provides homes and businesses in Alberta and Ontario
with an easy way to go green and help create a cleaner, healthier environment
for future generations. All of Bullfrog's power comes from clean, renewable
sources like wind power and low-impact water power that displace polluting and
carbon-intensive sources like coal. Bullfrog sources power exclusively from
generators that have received Environment Canada's Environmental Choice(M)
Program EcoLogo(M) certification. Thousands of Canadian homeowners and
hundreds of businesses have made the decision to become "bullfrogpowered(TM)"
and support the generation of clean, renewable power.
Acuity is the manager of Acuity Mutual Funds and Acuity Pooled Funds.
Acuity Investment Management Inc., an affiliate of Acuity, provides investment
advisory and portfolio management services to these funds. Acuity, and Acuity
Investment Management Inc., manage approximately $8.9 billion in assets on
behalf of mutual funds, pooled funds, closed-end (TSX-listed) funds, pension
funds, foundations, and private clients.
For further information:
For further information: Bullfrog Power, Rob McEwan, Media Relations
Director, Veritas Communications, Tel: (416) 482-2248, Mobile: (416) 318-1936,
Email: firstname.lastname@example.org; Acuity, Stephen Crawford, Senior Vice
President, National Sales, Tel: (416) 366-9933, Email: