Actress/Producer Salma Hayek Launches The Pampers(R) "One Pack = One Vaccine" Program to Benefit UNICEF



    Hayek Lends Her Support to Campaign to Help Provide Tetanus Vaccines to
    Help Save the Lives of Moms and Babies in Developing Countries

    TORONTO, April 10 /CNW/ - Pampers(R) has been caring for babies and
mothers for four decades and today, the world's leading diaper brand kicked
off the North American launch of its multi-million dollar commitment to UNICEF
to provide life-saving tetanus vaccines to women of child-bearing age in
developing countries. Joined by acclaimed actress, producer and new mom Salma
Hayek in Chicago, Pampers announced its "One Pack = One Vaccine" campaign,
part of a global initiative with UNICEF to eliminate maternal and neonatal
tetanus (MNT), a preventable disease that claims the lives of approximately
140,000(1) infants and 30,000 mothers in developing countries each year -
that's one death every three minutes. The program aims to provide 45 million
vaccines for mothers in need in developing countries worldwide this spring and
summer, and will support UNICEF's efforts to eliminate tetanus in 12 African
countries(2) within the next 12 to 24 months.
    Initially launched in 2006 in the United Kingdom and expanded to Western
Europe in 2007, the "One Pack = One Vaccine" program has already helped
provide more than 25-million life-saving vaccines for countries in Africa and
Asia. With help from consumers throughout the U.S. and Canada this year, total
global donations are expected to exceed 70-million vaccines. Hayek serves as
the North American spokesperson for the campaign and, as part of the kick-off,
she made a special appearance on "The Oprah Winfrey Show" to speak about her
involvement. The segment aired nationally on Monday, April 7.
    "I am inspired by the 'One Pack = One Vaccine' program. Tetanus is a
terrible disease that is completely avoidable when women of child-bearing age
are vaccinated," said Hayek, speaking about her choice to team up with Pampers
and UNICEF. "Through this program, parents have the power to help supply
much-needed vaccines through UNICEF simply by purchasing a pack of Pampers.
I'm honoured to join Pampers and UNICEF in this life-saving campaign."
    From April 7 through August 31, 2008, for every specially marked Pampers
diaper or wipe product with a "One-Pack = One Vaccine" sticker purchased in
the U.S. and Canada, Pampers will provide UNICEF with funding for one
life-saving tetanus vaccine(3) that will benefit a woman in need and her
newborn. Participating products include: Pampers Swaddlers, Swaddlers
Sensitive and Cruisers diapers, Easy Ups training pants and Pampers Sensitive,
Swipers and Clean n' Go wipes. Those without a child in diapers are invited to
visit www.Pampers.com/UNICEF to purchase a pack of diapers for a friend or
family member or to donate to a worthwhile charity(4), while at the same time
helping provide a life-saving vaccine to UNICEF.
    "The Pampers donation will help protect women and babies in more than 17
developing countries, and will help support UNICEF's efforts to eliminate
tetanus in 12 of those countries over the next 12 to 24 months," said Caryl
Stern, president and CEO of the U.S. Fund for UNICEF. "Since beginning a
massive initiative to eliminate tetanus in the 58 countries where MNT was the
most prevalent, UNICEF's efforts have already helped eliminate this deadly
disease in 11 countries in the past six years. Our partnership with Pampers is
incredibly meaningful on a global level and we are thankful to both Pampers
and Salma Hayek for their commitment and dedication to this important cause."
    Tetanus can be contracted during childbirth in developing countries,
where women often must give birth at home in unsanitary conditions without
access to adequate health care. The disease rages through newborns within days
of their exposure to the tetanus bacteria and almost always leads to a swift
and painful death.
    "The 'One Pack = One Vaccine' program is such a simple yet significant
way that Pampers is helping to improve the lives of babies and their families
on a global level," said Kirk Perry, North American vice-president and general
manager for Pampers and a father of four. "Pampers and UNICEF have a similar
mission to support the well-being of babies and we are proud to partner with
them to help make a difference around the world. This campaign means so much
to us at Pampers and we are grateful to have the support of Salma Hayek to
help spread the word."
    For more information on the Pampers/UNICEF "One Pack = One Vaccine"
program, visit www.Pampers.com/UNICEF.

    
    (1) The figure is undergoing final WHO clearance.

    (2) Including Angola, Cameroon, Central African Republic, Democratic
        Republic of Congo, Equatorial Guinea, Ethiopia, Kenya, Madagascar,
        Mali, Mauritania, Sierra Leone, and Tanzania. Subject to change based
        on conditions in each individual country.

    (3) Pampers will donate five cents per specially marked product sold to
        the U.S. Fund for UNICEF for a total donation anticipated to exceed
        $2 million. This spring/summer campaign is part of Pampers' global,
        multi-year, multi-million dollar commitment to UNICEF that is
        supported by Pampers moms and dads, one pack at a time.

    (4) Participating charities include America's Second Harvest, Jacob's
        Heart Children's Cancer Association and Children's Health Fund/New
        York Children's Health Project.
    

    About Pampers(R)
    ----------------

    Pampers is a trademark of Procter & Gamble (NYSE:  PG) and the company's
largest global brand and is the world's top-selling diaper brand. Our business
is inspired by babies and toddlers, created by Pampers. For more information
on Pampers and the Pampers Parenting Institute, visit www.pampers.ca.

    About Procter & Gamble
    ----------------------

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Folgers(R), Charmin(R),
Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head
& Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of
over 135,000 employees working in over 80 countries worldwide. P&G is the
leading consumer products company in Canada with over $2.9 billion in annual
sales. Please visit www.pg.ca for the latest news and in-depth information
about P&G and its brands.

    About UNICEF
    ------------

    For more than 60 years, UNICEF has been the world's leading international
children's organization, working in over 150 countries to address the ongoing
issues that affect why kids are dying. UNICEF provides lifesaving nutrition,
clean water, education, protection and emergency response saving more young
lives than any other humanitarian organization in the world. While millions of
children die every year of preventable causes like dehydration, upper
respiratory infections and measles, UNICEF, with the support of partnering
organizations and donors alike, has the global experience, resources and reach
to give children the best hope of survival. For more information about UNICEF,
please visit www.unicefusa.org.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Larissa Best, Optimum PR for Pampers,
larissa.best@cossette.com, (416) 428-8294; Kat Bayang, Optimum PR for Pampers,
kathryn.bayang@cossette.com, (416) 934-8082

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