TORONTO, Feb. 25 /CNW/ - In response to John St.'s open letter, here is
the truth of the matter:
- Why would John St. be "shocked" that ACTRA has declared it to be an
"unfair engager"? It has known, for over six months, that this would
happen if it could not be bothered to agree to abide by industry
standards and re-sign the National Commercial Agreement (NCA).
- ACTRA has been unbelievably patient and reasonable in trying to reach
out to this ad agency; if there had been a show of "good faith", as
John St. claimed, we wouldn't be forced into the position of calling
- When is an ad agency called "unfair"? The ICA/ACA, of which John St.
is a member, has agreed in the collective agreement with ACTRA that
an ad agency is "unfair" when it refuses to sign a letter saying it
will abide by standard industry terms; Why doesn't John St. agree
with its own association?
- What is the reasonable offer John St. claims it has made to ACTRA?
That it wants to use non-union performers and it doesn't want to pay
them what union performers would make. Is that negotiating in good
faith? Is that reasonable?
- John St. says its practices have always complied with the NCA in the
past. That is simply not true and John St knows it. That's why we are
in this situation today.
- Every professional performer, including child performers, needs the
protection of the NCA.
- What doesn't the industry need? A player in the industry undercutting
their competitors by refusing to pay the going rate or provide the
protections negotiated, and agreed upon, by virtually everyone else.
For further information:
For further information: Susan Ponting, ACTRA National Public Relations
Officer, direct: (416) 644-1519, cell: (416) 897-7028, email: