ActiveState Launches Up4, the Facebook(R) Platform Application That Sparks Real-World Social Connections



    Vancouver Company's Social Networking App Helps Friends Connect Offline

    VANCOUVER, BRITISH COLUMBIA, October 2 /CNW/ - ActiveState Software Inc.,
a Vancouver-based technology firm, announced today the beta release of its
first social networking application - Up4. Developed initially for Facebook,
Up4 is a social networking application that encourages real-world social
connections. Up4 makes it easy for you to tell your friends when you are open
to doing something and what kinds of activities you are up for.

    "Even before its official release, we've been pleasantly surprised by the
interest that Up4 has generated," said David Ascher, Up4 developer and
ActiveState Advisor. "Also I'm pleased that early feedback shows friends who
use Up4 get together more often and spend more time together."

    Facebook is an online social utility that helps people communicate with
their friends, family and coworkers. Through its Up4 application on the
Facebook's platform, ActiveState has created a practical tool for offline
connections. Up4 delivers real value to real people in real life.

    "ActiveState is passionate about using new technology to better people's
lives. Social utilities like Facebook can improve the lives of large numbers
of people faster than ever before," said Bart Copeland, CEO. "We're very
excited to be launching Up4, our first social networking application. As an
addition to our line of award-winning software, Up4 puts ActiveState at the
forefront of tools and applications for social networks."

    About Up4

    Up4 is a social networking application that encourages real-world
interactions between friends using Facebook. Up4 users tell their friends when
they are up for something and what kinds of activities they are up for. Up for
the beach after work? Up for a show Friday night? Or just up for hanging out
Sunday afternoon? Up4 users spend more time together in real life and get
together with a wider circle of friends. For more information, visit
apps.facebook.com/your-upfors/.

    About ActiveState

    ActiveState creates professional software development tools, programming
language distributions and business solutions for dynamic languages, and
practical tools and applications for social networking platforms. ActiveState
solves complex problems and produces cool and useful applications that help
people live more productive and enjoyable lives. ActiveState technology "just
works." ActiveState is owned by its employees and Pender Financial Group, a
publicly traded investment company focused on technology in British Columbia.
For more information, visit www.activestate.com.

    (C) 2007 ActiveState Software Inc.

    All product and company names herein may be trademarks of their
respective owners.

    Facebook(R) is a registered trademark of Facebook Inc. Up4 is a trademark
of ActiveState Software Inc.




For further information:

For further information: ActiveState Sebastian Troen, Product Marketing,
1-778-786-1137 sebastian@activestate.com

Organization Profile

ACTIVESTATE SOFTWARE INC.

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