Ackroo adds Loyalty Reward Campaigns to their AKR3 Platform

Ackroo expands their loyalty offering by providing more self-serve customized tools for merchants

OTTAWA, June 15, 2015 /CNW Telbec/ - Ackroo Inc. (TSX-V: AKR), a gift card, loyalty and rewards technology and services provider, announced the launch of Loyalty Reward Campaigns, the latest enhancement to the Ackroo Anywhere platform. Loyalty Reward Campaigns is a new tool for merchants that will allow them to schedule specific rewards offerings in a manner that best suits their marketing needs; providing them a level of customization that will help drive traffic into their place of business at the specific times that matters most to them.  Merchants will simply log into their Ackroo Anywhere program console and will set their customized marketing campaigns whenever and however they choose to. This feature becomes a very powerful additional tool to assist merchants with growing their business. 

"Enhancing our loyalty rewards aspect of our platform is a critical path item for our business as we continue to evolve and differentiate." said Steve Levely, chief executive officer at Ackroo. "We have put a great amount of focus on rounding out our gift card offering through enhancements, acquisitions and partnerships but have also made sure to continue development of our loyalty currency as well.  In order to attract our current and prospective customers to want to leverage the loyalty aspects of our platform it has been very important that we continue to evolve this aspect of our solution.  In listening to our current customers a campaigns feature was a necessary addition and so I am very pleased with what our product team has delivered and their plans to continue to enhance this aspect of our offering.  Over time, we will be adding additional contexts to our Loyalty Reward Campaigns like recency, demographic, and location specific to provide our customers with even more customization options. We feel this helps further position Ackroo and our customers for even greater success. "

Ackroo also announces they have granted options to purchase 525,000 common shares to directors, officers, employees and consultants of the Company at a price of $0.37, for a period of 3 years.  Subject to the approval of the TSX Venture Exchange, Ackroo will also issue 300,000 share purchase warrants, exercisable at a price of $0.37 for a period of 3 years, in settlement of certain outstanding obligations of the Company.  Upon issuance, the warrants, and any shares issued upon exercise of the warrants, will be subject to a four-month hold period running from the date of issuance of the warrants.

About Ackroo

Ackroo provides gift card and loyalty solutions into the $160 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.

The TSX Venture Exchange has neither approved nor disapproved the contents of this press release. Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward Looking Statements

This release contains forecasts and forward-looking statements that are not guarantees of future performance and activities and are subject to risks and uncertainties. The company has based these forward-looking statements on assumptions and assessments made by its management in light of their experience and their perception of historical trends, current conditions, expected future developments and other factors they believe to be appropriate. Important factors that could cause actual results, developments and business decisions to differ materially from those anticipated in these forward-looking statements include, but are not limited to: the company's ability to raise enough capital to support the company's go forward plans; the overall global economic environment; the impact of competition and new technologies; general market, political and economic conditions in the countries in which the company operates; projected capital expenditures and liquidity; changes in the company's strategy; government regulations and approvals; changes in customers' budgeting priorities; plus other factors that may arise. Any forward-looking statements in this press release are made as of the date hereof, and the company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

 

SOURCE Ackroo Inc.

For further information: Steve Levely, Chief Executive Officer | Ackroo, Tel: 613-599-2396 x730, Email: slevely@ackroo.com

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