Acision Market Share Exceeds 80%* in Latin America



    SMS and MMS Messages Represent Over Half of all Data Traffic

    SAO PAULO, Brazil, Oct. 28 /CNW/ - Acision, the world's leading messaging
company, celebrates the first anniversary of its Latin America offices, with a
market share of over 80%. Conservative estimates are that by 2011 the mobile
messaging market in Latin America will have grown by a further 25 per cent.
    Acision's messaging solutions support 31 operators across the 35
countries in Latin America. This includes 9 of the top 10 market leaders who
together have a combined market share of over 85% of the Latin American mobile
data services market, according to information from Teleco.
    The arrival of 3G in the region and the expansion of mobile data services
mean that Latin America is now experiencing impressive growth in the mobile
messaging market. Frost & Sullivan report that within the Latin American SMS
market, growth will come from exploring new markets and the offering of new
services, such as enterprise messaging and SMS-based applications. In a
separate study, the GSM Association and the portal ConvergenciaLatina state
that SMS and MMS messages now represent 52% of the total data traffic in Latin
America.
    "In Latin America, Brazil has the largest market in terms of mobile data
services. However, users in Brazil send only 6 messages per person, per month
compared to the SMS power users in Venezuela who send an average of 8 per
person, per day", said Eduardo Bueno, Vice-President of Marketing and Sales
for Acision in Latin America. "More than half of mobile data service users in
the region already use SMS messages to communicate and with the expansion of
new SMS-based applications, we anticipate exponential increases in the use of
mobile messaging by 2011. Acision will use its global expertise to enable
local network operators to exploit the growth opportunities created through
innovative SMS-based applications and services."

    About Acision

    Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally.
http://www.acision.com

    (*) SMS traffic by subscriber numbers





For further information:

For further information: Press information: Nick Peart, Acision,
Director of Communications, T: +44(0)118-916-8157 (direct), E:
nicholas.peart@acision.com; Acision Latin America, Renata Pires,
+55-11-5504-8365, renata.pires@acision.com; Pimenta Comunicacao, Debora Mari,
+55-11-6858-9190, mobile: +55-11-8136.6827, debora@pimenta.com; Responsible
Journalist: Regina Pimenta (MS: 5070)

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