Acision Helps Instant Messaging Take Off at Russia's Largest Mobile Operator



    - Acision and Colibria Enable MTS to Differentiate its Messaging Service

    LONDON, Feb. 2 /CNW/ - Acision today announces that MTS, Russia's largest
mobile operator, is using Acision's Instant Messaging solution to offer an
enhanced messaging experience to its subscribers. Combining the Acision Person
to Person Gateway with core elements from Colibria's award-winning product
portfolio - including the state of the art Instant Messaging and Presence
Service (IMPS) - Acision's Instant Messaging solution provides seamless
integration between mobile instant messaging and SMS.
    Mobile messaging continues to grow in popularity in Russia, and through
this relationship, MTS has extended the SMS experience, adding conversational
messaging, as well as the ability to share pictures, voice and video, all
within the same application. Acision's Instant Messaging solution also
integrates seamlessly with MTS' existing SMS services.
    Pavel Roytberg, New Products and Services Department Director at MTS
commented, "Self-expression, personalisation, rich media and community
features are increasingly important to our youth customers. More important,
however, is that these are underpinned with the reliability and reach of SMS
and the ability to use just one messaging client even when there is no data
coverage. This proves that full integration with SMS is fundamental to the
success of instant messaging."
    Tony Morrish, Vice President and General Manager for Europe, Russia and
Africa at Acision, added, "SMS is the most widely used messaging medium in the
world today - and as such it forms an excellent starting point for any mobile
messaging service. As the world leader in messaging, we have gained valuable
insight into the best ways to ensure ongoing messaging revenue growth."
    Keith Gibson, CEO at Colibria said, "By providing our market leading IMPS
product as a core component of Acision's messaging portfolio, we are enabling
operators like MTS to launch a superior, presence-enabled messaging experience
to support the next phase in the evolution of mobile messaging growth."

    NOTES TO EDITORS

    About Acision

    Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally.
http://www.acision.com/moreinfo

    About MTS

    Mobile TeleSystems OJSC (MTS) is the largest mobile phone operator in
Russia and the CIS. Together with its subsidiaries, the Company services over
89.68 million subscribers. The regions of Russia, as well as Armenia, Belarus,
Turkmenistan, Ukraine, and Uzbekistan, in which MTS and its associates and
subsidiaries are licensed to provide GSM services, have a total population of
more than 230 million. Since June 2000, MTS Level 3 ADRs have been listed on
the New York Stock Exchange (ticker symbol MBT).

    About Colibria

    Colibria is the leading global provider of new generation messaging and
social networking solutions. Colibria's innovative product portfolio provides
highly scalable and modular solutions for the deployment, expansion and
evolution of enhanced messaging, rich profiling and social networking
services.
    http://www.colibria.com




For further information:

For further information: Jennifer Ballard, Communications Manager,
Acision, Tel: +44(0)118-9168036, Email: jennifer.ballard@acision.com; Ruth
Walters, Hotwire PR, Tel: +44(0)207-608-2500, Email: acision@hotwirepr.com;
David Ross-Tomlin (European media), Nelson Bostock Communications, Tel:
+44(0)20-7229-4400, Email: colibria@nelsonbostock.com

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