Acision Delivers First Managed MMSC Service for Airtel, India's Largest Mobile Operator



    NEW DELHI, Aug. 27 /CNW/ - Bharti Airtel, Asia's leading integrated
telecom services provider has selected Acision to provide a fully managed
service for its Multimedia Messaging Service Centre (MMSC) infrastructure. As
the first managed service of its kind in the market, Acision has replaced
Bharti Airtel's existing MMS provider to drive adoption across its subscriber
base, as well as improve the MMS experience for customers.
    With 100 million plus mobile subscribers, Bharti Airtel required a
flexible MMSC system to achieve its objective to make MMS more popular.
Acision is able to offer Bharti an innovative approach to messaging and the
ability to support increasing MMS traffic across Bharti Airtel's large
customer base. Acision will enable Bharti Airtel to provide a superior
internet experience, charge for messaging and data use, analyse usage
behaviour, control spam and malicious messages, and format MMS images for any
MMS device.
    Rory Buckley, Chief Executive of Acision, added: "Acision has made
significant investments in the Asian region, opening new offices and hiring
experienced staff to drive growth. Bharti Airtel will undoubtedly benefit from
our ongoing commitment to this region which has enabled us to provide the
dedicated support required for this type of managed service."
    Acision will enable Bharti Airtel to take full advantage of the potential
of the second largest penetrated mobile data channel - MMS. The MMS deployment
positions Bharti Airtel to market innovative MMS and proactively respond to a
surge in demand for rich multimedia messages, including video and audio files.

    Acision

    Acision is the world's leading messaging company, providing communication
solutions for over 300 network operators and service providers globally.
http://www.acision.com





For further information:

For further information: Radha K Floerke, Acision, Tel: +65-6505-1021,
+65-9863-1449, Email: radha.floerke@acision.com; Idran Junadi, Dipa Joisher,
LEWIS PR, Tel: +65-6534-7250, Email: acisionapac@lewispr.com

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