Accomplished Canadians champion music education in new radio PSAs - The Coalition for Music Education in Canada launches national campaign



    TORONTO, Sept. 27 /CNW/ - The Coalition for Music Education in Canada
today launched a series of new radio Public Service Announcements (PSAs) as
part of its Champions campaign in support of music education. The new phase of
the campaign includes high profile Canadians who are at the peaks of their
careers and have a joy and passion for music.
    "The spots are cleverly based on children's poetry and emphasize, in a
very creative way, the need to ensure music stays in schools, particularly at
a young age," says Ingrid Whyte, executive director of the Coalition for Music
Education in Canada. "The endorsement for music education from such
accomplished Canadians, who attribute music as a factor in their success,
demonstrates the role that music can play in shaping and enriching the lives
of young people."
    Joining the Coalition's terrific Champions roster of more than 30
musicians, the new PSAs feature 30 second recordings from:

    
    -   Karen Kain, Artistic Director of the National Ballet of Canada and
        Chair of the Canada Council for the Arts
    -   Bob Ezrin, Chairman of Artistic Nation Recordings Group and legendary
        music producer
    -   Jim Hopson, CEO of the Saskatchewan Roughriders
    -   Dr. Marc Garneau, first Canadian astronaut in space
    -   Dr. Heather Ross, Director of Cardiac Transplant at Toronto General
        Hospital
    -   Rupert Duchesne, President and CEO of Aeroplan
    -   The Honourable Tommy Banks, Senator and musician
    

    "I agreed to be in this PSA because of my own personal experience of
being exposed to music and dance as a child. My parents took me to a
performance of Giselle for my eighth birthday: it was an experience I will
never forget, and it was what made me decide to become a dancer," says Karen
Kain. "All children should have the same opportunity to experience the arts,
which is why I support the Coalition for Music Education in Canada."
    The radio spots were written by Brett Mackenzie of ihaveanidea.org and
produced by Terry O'Reilly at Pirate Radio and Television (www.pirate.ca).
French adaptation was by Andre Lefebvre and production by Ariane France Smith.
The wonderful voices of Fred Napoli and Denis Singh bring the poems to life.
All involved donated their time and talent in support of this campaign because
of their belief in the Coalition. The Music Industries Association of Canada
(MIAC) also assisted with some funding. The PSAs will be played on radio
stations across Canada beginning this fall.
    The Champions campaign is meant to draw attention to The National Effort,
an initiative just launched by the Coalition to demonstrate the breadth and
depth of support for school music programs across the country. To date,
hundreds of organizations and individuals have signed on across the country.
Visit www.weallneedmusic.ca to become a signatory and show your support for
music as a pillar of a good education.

    The Coalition for Music Education in Canada advocates for the
contribution that music education makes in the lives of all Canadians. We
believe that music is key - in learning and in life. It is our goal to see
that all children have a quality program in music through their schools.
    To download the PSAs and photos of our Champions, please visit
www.weallneedmusic.ca.





For further information:

For further information: or to arrange interviews with Ingrid Whyte or
the Champions, please contact: Laurie Weir, Stephanie Hurley: TRILLIUM
Corporate Communications Inc., (416) 322-3030 ext. 239, 231,
laurie@trilliumpr.com, stephanie@trilliumpr.com

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Coalition for Music Education in Canada

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