Accessible Media Inc (AMI) will capture the historic coverage of the
Royal Wedding event in Described Video to give a non-sighted viewer the
full experience, providing its first-ever real time broadcast.
TORONTO, April 25 /CNW/ - Millions of Canadians are expected to tune in
to the Royal Wedding on April 29, to watch the marriage of Prince
William and Catherine Middleton. Accessible Media Inc. is making sure
blind and low-vision Canadians share equally in the celebration.
"There is a big difference between described video and colour commentary
which will be offered on every other network," said John Melville, Vice
President, Programming and Production, (AMI), "Colour commentary offers interesting facts and details, whereas we
will be describing the visuals to give a non-sighted viewer a full
Accessible Media Inc., (AMI), a not-for-profit organization dedicated to making media accessible to
all Canadians, will ensure this moment in history can be witnessed and
enjoyed by the five million people with vision or hearing impairments
that would otherwise miss out on the detail and the pageantry. Working
with the Canadian Broadcasting Corporation, AMI will offer descriptive
commentary to the CBC feed while the CBC will provide closed captioning
to make the wedding fully accessible. The feed will be open described
in simulcast on The Accessible Channel-TACtv.
"We are thrilled to be able to offer our audience this moment in history
as it is happening," said David Errington, AMI's President and CEO.
"This is a great step forward for making media accessible in Canada,
including live events."
Describers Ruth Barrett and Sarah Mennell were selected from a short
list of five to tag-team during the five-hour broadcast beginning at
5:00 a.m. on April 29, 2011. The audition consisted of describing
footage from the wedding of Prince Charles and Lady Diana Spencer on
July 29, 1981.
"I had set my alarm and was up before dawn to see Prince Charles marry
Diana. I am thrilled to be able to describe this next royal wedding to
our world," said Barrett.
"I think all weddings are love stories and I'm also thrilled to be able
to describe this one," said Mennell.
Producers Simone Cupid, Diana Golts, Andrew Morris and Ron Rickford will
be on duty to ensure every historic moment is captured on air with
In preparation AMI team has been doing comprehensive research on every
aspect imaginable including the historic buildings along the couple's
route to and from Westminster Abbey, potential guests and details on
wedding gowns through the ages. The describers will receive cues from
the Director as to what is being broadcast, and each will have a laptop
with live chat so the production team can provide research details and
notes in real time.
"We have no idea what we will see, and our role is different from
regular broadcasters in that we need to provide the details colour
commentators might take for granted," said Cupid. "The expression on
William's face when he sees his bride for the first time that day, or
that of Middleton's parents, are just a couple of examples of what the
describers will have to capture as the moments unfold."
"We are describing history, and we're making history too", said
Errington, "We hope this will be just the first of many such
significant moments we're able to offer our audience."
About Accessible Media Inc. (AMI)
Accessible Media Inc. (AMI) is a not-for-profit multimedia organization
operating two broadcast services, VoicePrint and The Accessible
Channel- TACtv, and their companion websites. AMI serves more than five
million Canadians who are blind, with low vision, print-restricted,
deaf or hearing-impaired, learning disabled, mobility impaired, in need
of literacy skills or learning English as a second language, by making
media accessible through audio recordings or described video. More
information is available at www.accessiblemedia.com.
SOURCE Accessible Media Inc. (AMI)
For further information:
Georgina Blanas, Director, Government, Public and Affiliate Affairs