ACCESSIBLE MEDIA INC., (AMI) LAUNCHES the ami.ca WEBSITE WITH ENHANCED ACCESSIBILITY providing a single website for Canadians looking for accessible content from VoicePrint and The Accessible Channel - TACtv

TORONTO, May 23, 2011 /CNW/ - Accessible Media Inc. (AMI), today launched the new ami.ca website, consolidating the consumer sites for VoicePrint (www.voiceprintcanada.com) and The Accessible Channel - TACtv (www.theaccessiblechannel.com) with the corporate Accessible Media Inc. site (www.accessiblemedia.com). The new site launches with enhanced accessibility features with consideration for the latest W3C standards and is the one source consumers need to bookmark when looking for accessible media, the VoicePrint schedule or the TACtv program guide. The site also features the original short documentary Jeff's Day, commissioned by AMI to promote the need for accessible media and the positive impact accessible media has on the lives of millions of Canadians. Jeff's Day will also be available on the Accessible Media YouTube channel (www.youtube.com/accessiblemedia)

"This is a great step forward in serving Canadians with disabilities, which AMI has been doing as a leader in accessibility for more than 20 years. The work we do allows more than five million Canadians to take part in the contemporary media culture, the news of the day and to be active participants in our democracy. It also demonstrates our deep commitment to providing advanced accessibility offerings in the media in which we operate. In the months ahead you can look forward to even more announcements about further developments in improved accessibility," says David Errington, AMI's President and CEO.

Adds Robert Pearson, AMI Director, Accessible Digital Media:         
"We strive to meet the needs of all of our on-line visitors and our accessibility features will include, a text enlargement tool, instructions on how to magnify the screen and the ability to change the colour scheme while on our site as well as instructions for navigating the site with a speech browser or other assistive technology and much more.  It's all part of our goal to be as innovative as possible in well serving Canadians who depend on accessibility enhancements so they can have enriched contact with mainstream life."

About Accessible Media Inc. (AMI)

Accessible Media Inc. (AMI) is a not-for-profit multimedia organization operating two digital broadcast services, VoicePrint and The Accessible Channel - TACtv, and the ami.ca website. AMI serves more than five million Canadians who are blind, with low vision, print-restricted, deaf or hearing-impaired, learning disabled, mobility impaired, in need of literacy skills or learning English as a second language, by making print, broadcast and online media content accessible through audio recordings, described video and the adoption and promotion of web accessibility standards. Visit www.ami.ca for more information.


SOURCE NEWS - MEDIA

For further information:

Georgina Blanas, Director, Government, Public and Affiliate Affairs
416-422-4222 extension 0981 / georgina.blanas@ami.ca

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