Academy Awards Delivers 4.5 Million Viewers on CTV



    
       4.5 Million Viewers Make THE 81ST ANNUAL ACADEMY AWARDS(R) the
                       Most-Watched Program of the Year

         - Oscar(R) broadcast peaks at 5.5 million viewers on CTV -
         - Sponsored by L'Oreal, CTV sells out Oscar(R) broadcast -
    - Academy Award(R)-winner Danny Boyle gives shout-out to Canada where
             Slumdog Millionaire's road to Oscar(R) glory began -
        - Tonight's ETALK delivers exclusive coverage of Elton John's
                         star-studded after-party -
    -------------------------------------------------------------------------
    

    TORONTO, Feb. 23 /CNW/ - Once again, CTV's broadcast of THE ACADEMY
AWARDS(R) is the most-watched program of the year with 4.5 million viewers,
preliminary data from BBM Nielsen Media Research confirms. Up slightly (1%) in
total viewers from last year's broadcast, THE 81ST ANNUAL ACADEMY AWARDS(R)
grew 6% year-over-year among A25-54 and 4% among A18-49 and A18-34. The
broadcast peaked at 5.5 million viewers at 10:10 p.m. when the family of the
late Heath Ledger accepted his Oscar(R) for Best Supporting Actor. Nearly one
in three Canadians (10.7 million) watched some or all of the broadcast.

    A snapshot of the most-watched program in Canada in the 2008-2009
television season ranks THE 81ST ANNUAL ACADEMY AWARDS(R) at No. 1, followed
by SUPER BOWL XLIII (CTV/RDS) and the 2009 IIHF WORLD JUNIOR CHAMPIONSHIP Gold
Medal game (TSN/RDS), both tied for No. 2 with 4.29 million viewers each.

    This year's ACADEMY AWARDS(R) broadcast was once again sold out, led by
lead sponsor L'Oreal. Advertisers who purchased time in the CTV broadcast
include Petro-Canada, Wal-Mart, Unilever, Toyota, Sony, Johnson & Johnson,
Canadian Tire, Bank of Montreal, Loblaws and A&W, among others.

    Canadians stayed with the three-and-a-half hour broadcast to the very
end, with 4.3 million tuning into the last half-hour of the broadcast when
Slumdog Millionaire was named Best Picture just before midnight.

    In the coveted second position beside host broadcaster ABC - and the only
Canadian broadcaster on the red carpet - CTV's Ben Mulroney interviewed a
plethora of glittering stars and nominees for Canada's official red carpet
arrivals special, ETALK AT THE OSCARS. Danny Boyle, who ultimately took home
the Oscar for Best Director (Slumdog Millionaire), gave a special shout-out to
Canada, crediting the film's inclusion in the Toronto International Film
Festival (where it won the People's Choice Award) as the start of the momentum
that lead to its eight wins, including Best Picture.

    "I've got to say first of all to everyone in Toronto, thank you very,
very much because that's where we got started," Boyle told Mulroney from the
carpet. "We got the People's Prize and we haven't been back, but we should
have been because it was an unbelievable start - a big thank you!"

    "It absolutely started for us in Toronto at the Toronto International
Film Festival(TM)," added Executive Producer Christian Coulson. "We had a
screening there one morning where the critics saw it and suddenly there was a
buzz about the movie and all the ambivalence we'd been suffering... we (were)
on our way."

    Providing a distinct Canadian perspective on Hollywood's biggest night,
Mulroney also had red carpet moments with Academy Award-winner Kate Winslet
(The Reader), Academy Award-winner Penelope Cruz (Vicky Christina Barcelona),
Academy Award-nominee Angelina Jolie (Changeling), Academy Award-nominee
Mickey Rourke (The Wrestler), Academy Award-winning screenwriter Dustin Lance
Black (MILK), Academy Award-winner Sir Anthony Hopkins, Best Actress nominee
Melissa Leo (Frozen River), recording artist Seal, supermodel Heidi Klum,
actor and Canada-lover Fred Willard (WALL-E), Canadian presenter Seth Rogan
(Pineapple Express) and the cast of the Academy Award-winning film Slumdog
Millionaire.

    From their bird's eye view above Ben's exclusive position on the red
carpet, ETALK co-host Tanya Kim and gossip maven Lainey - wearing Canadian
designers David Dixon and Andy Thê-Anh, respectively - reported on the parade
of stars as they made their way down the red carpet. Always one-step ahead of
the rest with exclusive celeb gossip, Lainey revealed secret awards ceremony
details, Oscar ceremony presenters and hot new hookups during the two-hour
special. On tonight's ETALK, Tanya Kim provides an exclusive tour of Sir Elton
John's Oscars after-party, before the event opened up to its star-studded
guest list.

    At 7 p.m., 1.45 million viewers watched an out-of-simulcast episode of
THE AMAZING RACE on CTV, attracting 80% more viewers than THE BARARA WALTERS
SPECIAL (Global, ABC - 800,000; down more than one million viewers from last
year). At 8 p.m., 2.88 million watched the official arrivals show OSCAR'S RED
CARPET 2009 on CTV.

    CTV, Canada's largest private broadcaster, offers a wide range of quality
news, sports, information, and entertainment programming. It has the
number-one national newscast, CTV NATIONAL NEWS WITH LLOYD ROBERTSON, and is
the number-one choice for prime-time viewing. CTVglobemedia Inc. is Canada's
premier multi-media company which owns CTV Inc. and The Globe and Mail. CTV
Inc. also owns radio stations across the country, and leading national
specialty channels. Other CTVglobemedia investments include an interest in
Maple Leaf Sports & Entertainment Ltd., and in Dome Productions, a North
American leader in the provision of mobile high definition production
facilities. More information about CTV may be found on the company website at
www.ctv.ca.

    Source: BBM Nielsen Media Research





For further information:

For further information: Allie Page, CTV Inc., (416) 384-4596 or
allie.page@ctv.ca


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