AboutAnywhere.com Launches PPC Model



    MIAMI, April 23 /CNW/ -- AboutAnywhere.com (http://www.aboutanywhere.com)
has implemented an additional facet to its online distribution model - Pay Per
Click (PPC) advertising for its Hotel Partners.  Initially, a fixed-fee PPC
model will be utilized, allowing selected placement for the hotel's profile
within the hotel's Destination Page. An auction based PPC model is under
development and until it is launched, placement will be based solely on a
first-come, first-served basis.
    

    (Logo:  http://www.newscom.com/cgi-bin/prnh/20090108/CLTH010LOGO )

    
    The launch of the PPC model will supercharge AboutAnywhere.com's efforts
to connect its Hotel Partners with consumers.  Since the Company focuses on
the hotel industry, consumers visiting the Website are only interested in
searching for and reserving hotel rooms - making AboutAnywhere.com's PPC
advertising platform one of the most targeted ways to reach potential hotel
guests.
    

    
    "As more independent hotels and hotel chains have taken advantage of our
Free Hotel Profiles (http://aboutanywhere.com/add-your-hotel/) (which include
a direct link to the hotel's website), a natural demand for preferred sort
order placement (of the profiles) has been created.  By allowing Hotel
Partners participating in the PPC program to appear in the top 5 positions
within each Destination Page, the Site generates enough revenue to reinvest
into efforts to drive even more commission-free bookings back to the hotels,"
says CEO Ashwin Kamlani.  "We've listened to our preferred Hotel Partners and
have designed the PPC model, along with other projects we have in the works,
to meet their needs.  AboutAnywhere.com is committed to becoming the most
hotel-friendly website in the world and we will continue to work with the
hotel industry to implement solutions that make sense for both us and the
industry."
    

    
    Hotels that do not wish to participate in the PPC advertising model, but
would still like first page placement on their hotel's Destination Page, may
purchase Featured Listings for a flat annual fee.  "There have been many
questions surrounding how AboutAnywhere.com makes money," says Kamlani.  "It's
really not a secret.  Hotels can join for free and receive direct bookings
without paying any commissions or fees, but we have many hotels that want to
appear at the top of the search results and are willing to pay for that.  This
model allows us to reinvest into driving traffic, sustain our business, and
still provide a free solution for those who need or prefer it."
    

    
    PhocusWright and Forrester Research have both confirmed that travelers
may window shop for hotels on the sites of online travel agencies and then go
to the hotel's actual website to complete their reservations. 
AboutAnywhere.com facilitates that process by providing the traveler with a
click through from the hotel's profile directly to the hotel's website -
eliminating one step in the reservation process and aiding in shortening the
bridge between hotels and their guests.
    

    
    For more information on how to join and benefit from commission-free
online distribution, visit AboutAnywhere.com
(http://aboutanywhere.com/add-your-hotel/) or send an email to:
Hotels@AboutAnywhere.com.   Additional terms, conditions and requirements for
the PPC advertising program apply and are available at AboutAnywhere.com
(http://aboutanywhere.com/advertise-with-us/) or by contacting
AboutAnywhere.com at Hotels@AboutAnywhere.com, or by calling 800-805-2653 / +1
786-853-0862.  Terms, conditions, features, availability, pricing, fees, and
discounts for this program are subject to change without notice.
    


    About AboutAnywhere.com
    
    AboutAnywhere.com is a hotel referral website.  Founded by Danish
entrepreneur Morten Sondergaard, it is the only hotel website where hotels can
join for free and receive direct bookings without paying any fees or
commissions.  AboutAnywhere.com is a UK based company with offices in London
and Miami.
    

    

    
    Contact:
    Jenny Pimentel
    AboutAnywhere.com
    1 800-805-2653
    +1 786-340-9703
    Jenny.Pimentel@AboutAnywhere.com
    www.AboutAnywhere.com



    




For further information:

For further information: Jenny Pimentel, AboutAnywhere.com,
+1-800-805-2653, or +1-786-340-9703, Jenny.Pimentel@AboutAnywhere.com Web
Site: http://www.aboutanywhere.com

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