A very promising partnership between two sea kayak manufacturers in Quebec



    QUEBEC, May 13 /CNW Telbec/ - BOREALDESIGN and Maelströmkayak, two
companies based in Quebec, have signed a very promising partnership agreement.
Henceforth, BOREALDESIGN will manufacture two models of kayaks originally
designed and marketed by Maelströmkayak. This partnership will serve to
further showcase the strength of design expertise in Quebec on the
international scene, since the Vaag 174 and Vitäl 166 kayaks compare admirably
with the best British kayaks in their category in terms of design, beauty and
performance.
    Although its production capacity is rather limited in North America,
Maelströmkayak has quickly forged an enviable reputation for its kayaks.
Company managers are firm believers in the quality of products made in Canada
and have chosen BOREALDESIGN to manufacture their kayaks.
    "I am convinced that this agreement will prove profitable from all
standpoints. Given the growing market response to our products, BOREALDESIGN
represents the best possible alliance for us with a manufacturer for the top
quality construction of its products, expertise and production capacity, but
also because, like us, BOREALDESIGN is a Canadian company," declared
Charles-Alexandre Desjardins, President of Maelströmkayak.
    In terms of product marketing, Maelströmkayak will remain the exclusive
distributor of the Vaag 174 and Vitäl 166 in the Province of Quebec, and
BOREALDESIGN will ensure their distribution throughout the rest of Canada and
on the international market. The kayaks will continue to be marketed under the
name of Maelströmkayak.
    Thanks to this new agreement, BOREALDESIGN is able to maintain all jobs
within the company, which is excellent news in itself, given the current
economic context that has led to massive layoffs in the manufacturing sector
in Canada. This project will serve to maintain the production of these
different products in Canada.
    Likewise, this partnership will allow BOREALDESIGN to increase its
production of composite kayaks by nearly 10% and allow both companies to make
additional headway on the international marketplace by offering a highly
specialized product.
    "We are very satisfied with this new agreement that will expand our range
of products and contribute to our competitiveness in a very distinctive niche
market. We believe that this partnership will be highly stimulating for both
companies. Despite the current economic context, we are proud to be able to
continue our development and maintain all of our employees on the job."
indicated Eric Blouin, President of BOREALDESIGN.




For further information:

For further information: Patricia Roy, BOREALDESIGN, Marketing &
Communications Coordinator, (418) 878-3099, Fax: (418) 878-3459,
info@borealdesign.com; www.borealdesign.com; www.maelstromkayak.com

Organization Profile

BOREALDESIGN

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MAELSTROMKAYAK

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