A Revolution in Style and Innovation, TAG Heuer's Grand Carrera Series Raises the Bar for Luxury Sport Watches



    SPRINGFIELD, N.J., June 27 /CNW/ -- Leveraging its distinct motor-racing
and watch-making heritage, TAG Heuer is redefining the luxury sports watch
category with the introduction of its Grand Carrera series. A marriage of
sophisticated design and highly advanced movements, the new timepieces are as
comfortable behind the wheel of an Aston Martin D89 GT "dream machine" as they
are at a black-tie affair.
    
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20070627/NYW001 )
    
    The Grand Carrera collection includes several new models that pay homage
to the original 1964 Carrera design and advances it with a breakthrough
complication called the TAG Heuer Calibre RS movement that marks a new way to
display time.  The indicators of this exclusive, GT engine-inspired rotating
system enable wearers to read small seconds, a second time zone or chronograph
time effortlessly, providing them with at-a-glance access to precision timing.
    All models host a "Cotes de Geneve" screw and polished beveled edges
complimented by curved, faceted horns on both case sides, a curved, sapphire
crystal with double antireflective treatment and a double sapphire crystal
caseback.  The dials feature a hand-applied TAG Heuer logo and curved faceted
markers.  Oversized screw-in crowns and push-button clasps complete the
sophisticated look of the pieces which are also water resistant to 100 meters.
    The series is certified with the Controle Officiel Suisse des
Chronometres (COSC) Automatic Movement and will be available in late 2007.
    "This exciting line takes us to a new level of luxury and prestige," said
Ulrich Wohn, president and CEO of TAG Heuer North America. "The watches are a
perfect expression of the subtle fusion of timeless elegance with the passion
for mechanics and technical innovation - a true combination of sports and
glamour. Grand Carrera embodies TAG Heuer's pioneering spirit and answers the
demand for timepieces that both are beautiful and cutting edge."

    Grand Carrera Calibre 6 RS

    Classically chic with a silver, brown or black dial, this 40.2 mm
timepiece is equipped with a TAG Heuer Calibre 6 RS movement. The Rotating
System at 6 o'clock, decorated with Cotes de Geneve and diamond polished
facets, indicates seconds. It is available on a stainless steel bracelet or
alligator strap for $2,995 or with a steel and gold bracelet for $4,295.

    Grand Carrera Calibre 8 RS Grand Date GMT

    Created with the world traveler in mind, this dual-time watch features a
second GMT time zone visible through an aperture at 6 o'clock.  It also offers
the first-ever TAG Heuer automatic movement with an oversized date window at
12 o'clock. It is offered with black, silver or brown dial, steel bracelet or
alligator strap for $3,495.

    Grand Carrera Chronograph Calibre 17 RS

    This COSC-certified chronograph features a 43 mm dial, screw-in crown,
screw-in chronograph pushbuttons and hand-applied date window at 6 o'clock.
The dial is equipped with two rotating systems with Cotes de Geneve treatments
and diamond polished facets: seconds at 3 o'clock; chronograph minute at 9
o'clock. It is available with a black or silver dial on a stainless steel
bracelet or alligator strap for $4,495.

    The History of the Carrera

    The TAG Heuer Carrera was born in 1962 in the pits and paddocks of the
racing circuit.  TAG Heuer's honorary chairman, Jack Heuer, served as a
timekeeper at the Twelve Hours of Sebring race where he met two talented
drivers, the Rodriguez brothers.  As the brothers regaled Heuer with stories
of the legendary Carrera Panamericana Mexico Road Race, he was struck by the
name "Carrera," which in his words was "elegant, dynamic, easily pronounced in
all languages and charged with emotion."  In 1964, he launched the first
timepiece to carry the Carrera name.  Since its launch, the Carrera has become
an iconic and best-selling series for TAG Heuer.

    
    About TAG Heuer
    
    TAG Heuer, the leader in prestigious sports watches and chronographs
since 1860, is one of the largest and fastest growing luxury Swiss watch
Brands. The Swiss watch making legend draws upon its active engagement in the
world of sports to create the most accurate measuring instruments and sports
watches in the world.  TAG Heuer is today the first watchmaker ever to master
luxurious Chronographs with an unsurpassed precision of 1/10th, 1/100th and
1/1,000th of a second.  From the Olympic Games in the 1920s to its role as
official timekeeper to within 1/10,000th of a second for the legendary Indy
500, TAG Heuer, in a constant quest for innovation, excellence, performance
and prestige, continues to aim ever higher, as reflected in its partnerships
with Team Vodafone McLaren Mercedes in Formula 1 and its two aces: Fernando
Alonso, youngest ever and already two times Formula 1 world champion and Lewis
Hamilton, GP2 world Champion in 2006. With two times Formula 1 world vice-
champion and Scuderia Ferrari F1 driver Kimi Raikkonen,  with world number 1
golfer Tiger Woods and WTA number 1 tennis player Maria Sharapova, with Nascar
idol Jeff Gordon, Champcar three times world champion Sebastien Bourdais,
promising talent Bruno Senna as well as Hollywood and Bollywood icons Brad
Pitt, Uma Thurman and Shah Rukh Khan, TAG Heuer more than ever epitomizes
Sport and Glamour !





For further information:

For further information: Dana Lenetz of TAG Heuer North America, 
+1-973-467-1890 ext. 9302, or dana.lenetz@tagheuer.com

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TAG HEUER NORTH AMERICA

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