A PARTA Sustainable Solutions Inc. and ethiquette Inc. joint venture - Corporate sustainability reporting to become credible and effective



    MONTREAL, Sept. 8 /CNW Telbec/ - PARTA Sustainable Solutions Inc., TSX
Venture Exchange 'PAS' ('PARTA'), and Montreal-based ethiquette Inc. unveil
their joint venture to market a new sustainable reporting product dubbed the
'Engaged Reporting Program 2.0'. This service is designed to enhance the
credibility and relevance of annual Sustainability and Corporate Social
Responsibility (CSR) Reports from leading Canadian corporations.
    By performing a third party review of report claims, opening key issues
to the public online and using innovative social media tools to allow
feedback, this Program, according to its proponents, will enable a real and
lasting dialogue between a company and its stakeholders. The end goal of the
Program, aside from saving considerable printing and distribution costs, will
be to maximize public engagement with the company's concrete steps towards
sustainability.
    "With this 'Web 2.0' approach to annual reporting, we are proposing
nothing less than the shift from a traditional static mode, which consisted of
printing reports once a year and selectively distributing them, to an active
and engaged process, which brings the recipients into a much more intimate
relationship with the organization's achievements year-round," explains Mr.
Paul Allard, CEO of PARTA.
    Tom Liacas, Co-Director of ethiquette Inc. intends to: "... bring annual
reports to life by having our analysts rate and interpret the company's
actions for the stakeholders' benefit. By doing so, we can clearly identify
sustainability and CSR initiatives that are concrete and noteworthy, thus
eliminating what has come to be called 'greenwashing'. With a third party
review and presentation of highlights, readers of the report will be much
better equipped to interact with the content."
    In this venture, PARTA will build on its experience as a producer and
manager of sustainability-themed media (Alternative Channel, GreenPod,
China-Europa, Rethos, etc.). ethiquette(TM), whose analysts have a deep
understanding of Corporate Social Responsibility and sustainable practices in
the marketplace, will use its experience to review and contextualize the
strategies and accomplishments presented in corporate reports.

    About Parta Sustainable Solutions Inc. (www.partaworld.com)

    PARTA Sustainable Solutions Inc. develops and produces services and
innovative technologies which permit organizations to establish real exchanges
on sustainable development between their internal and external stakeholders.
To make this happen, PARTA benefits from established expertise in
communications, training and new media on an international level.

    About ETHIQUETTE INC. (www.ethiquette.biz)

    ethiquette(TM) is an information service on leading sustainable practices
in the marketplace. The company's analysts have exceptional track records and
deep knowledge of CSR and sustainability issues. ethiquette(TM) has reviewed
the performance of over 250 businesses in various sectors, many of them
offering consumer products. Its reports have reached many thousands of
consumers, journalists and sustainability professionals through their
critically-acclaimed websites: www.ethiquette.ca and www.ethipedia.net

    
    (The TSX Venture Exchange assumes no responsibility for the information
    or accuracy of this press release)
    




For further information:

For further information: Paul Allard, CEO, PARTA Sustainable Solutions
Inc., (514) 277-1201 ext. 35, paul.allard@partaworld.com

Organization Profile

PARTA SUSTAINABLE SOLUTIONS INC.

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ETHIQUETTE INC.

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