WHITBY, ON, June 11 /CNW/ - Whitby Mental Health Centre unveiled today
its new name - Ontario Shores Centre for Mental Health Sciences (Ontario
Shores), created to better reflect the hospital's expanded mandate, role and
Before an audience of community stakeholders, partners, patients, staff
and volunteers, The Board of Directors unveiled the name and brand identity,
along with a new mission statement at its annual general meeting.
"Today's announcement is part of our journey since becoming a public
specialty hospital in 2006," said Brian Hart, Chair of the Board. "In the last
three years, our community-based Board of Directors, leadership team and staff
have focused on building and implementing a vision, values and direction for
Having an identity that reflects the leadership, expertise and scope of
the organization is important in our evolution, Hart said.
"Our mandate in the healthcare system is to be a specialized resource for
treating patients with complex mental illness, doing innovative research,
training and supporting professionals who work in mental health," Hart said.
"As we enter the next era of our organization, it was timely for us to align
our brand and identity with our vision and create a new mission statement that
better reflects our purpose."
"Ontario Shores reflects the geographic scope of our services and the
spectacular location of our main campus overlooking Lake Ontario," explains
Glenna Raymond, President and CEO. "On a symbolic level, shores implies a safe
place at the intersection of land and water. It expresses our role in treating
patients with serious mental illness and helping individuals on the journey of
Centre for Mental Health Sciences represents the organization's role as a
specialized mental health care provider, using an evidence-based and best
practices approach to care. A focus is placed on scientific research and
education to improve patient care. As part of its role as a teaching centre
with an academic role, Ontario Shores has developed affiliations with
universities and colleges to educate physicians as well as allied healthcare
professionals in areas such as nursing, psychology, social work, occupational
therapy and nutritional sciences.
The new circular logo subtly reflects the letter O and S within an image
of a shoreline to demonstrate a path symbolic to recovery. The bright colours
of the logo convey energy, healing, optimism and hope. The use of earth tones
reflects the natural environment and the warmth and compassion the
organization has always been known for.
"Our tag line - Discovery. Recovery. Hope. encapsulates our vision of
Recovering Best Health, Nurturing Hope and Inspiring Discovery," said Raymond.
"The term 'discovery' expresses the important role self-discovery plays in our
patients' journey of recovery, our commitment to research and ongoing learning
for our health professionals. Discovery, and the opportunity for recovery, is
the basis of hope for patients, families and our communities."
The mission and brand are part of the Board's strategic plan for the
organization and reflect the proud history of the hospital as well as the need
for improved prevention, diagnosis and treatment of mental illness through
innovative programs and partnerships. The new brand conveys a message of hope
and healing for patients and their families.
The development of the new name and mission statement included
consultation with over 500 staff, patients, physicians and volunteers as well
as external partners in the community.
New Mission Statement for Ontario Shores:
We provide leadership and exemplary mental health care through
specialized treatment, research, education and advocacy.
About Ontario Shores Centre for Mental Health Sciences:
Ontario Shores Centre for Mental Health Sciences (Ontario Shores) is a
leader in mental health care, providing a spectrum of specialized assessment
and treatment services for people living with complex mental illness. Patients
benefit from a recovery-oriented environment of care, built on compassion,
inspiration and hope. Ontario Shores engages in research, education and
advocacy initiatives to advance the mental health care system.
For further information:
For further information: or to set up an interview, please contact:
Susan Nakhle, Director, Communications and Public Affairs, (905) 430-4055 ext.
6068, Cell: (905) 439-2567, firstname.lastname@example.org; Andrea Worrall, Communications
Officer, (905) 430-4055 ext. 6581, Cell: (905) 439-0224, email@example.com