MONTREAL, Nov. 13 /CNW Telbec/ - Transcontinental today announced it has
chosen an Environmental Products Inc. (EPI) certified biodegradable plastic
bag for its Publi-Sac, a well-known tool used to distribute marketing material
door-to-door to households in Quebec and eastern Ontario. The plastic is
engineered to degrade and totally fragment in 90 to 120 days and to biodegrade
in a further 12 to 24 months after disposal. The company will begin using the
biodegradable plastic in early 2008.
"Transcontinental is committed to implementing ways of doing business
that promote sustainable development," said Luc Desjardins, President and
Chief Executive Officer, Transcontinental Inc. "The Publi-Sac is of course
reusable and recyclable. Now, it's also biodegradable. This is an important
step that reflects our commitment to the environment."
Transcontinental chose oxo-biodegradable technology known as Totally
Degradable Plastic Additives(TM) ("TDPA(TM)"), developed by EPI, a
Vancouver-based company considered a pioneer in innovative environmental
technologies. TDPA(TM) is supplied to the company that manufactures the
Publi-Sac and added during the manufacturing process, which enables the
plastic to biodegrade.
A recent report commissioned by the government agency RECYC-QUEBEC
validated the compatibility of EPI bags with the plastics recycling process.
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"Transcontinental professionalized the distribution of door-to-door
material through the Publi-Sac, and it is an important part not only of our
company's history, but of how our clients communicate with their target
audience," said Natalie Larivière, President, Transcontinental Media, the
publishing and distribution arm of Transcontinental Inc. "The Publi-Sac
provides an important link to communities: each week, nearly 90% of Publi-Sac
recipients spend close to 40 minutes(*) reviewing the promotional material from
businesses that operate locally, as well as, in many cases, reading their
local community news."
Having implemented its first environmental policy in 1993,
Transcontinental has often been recognized for its environmental initiatives,
including a 2007 award from PrintAction magazine in the category Most
Progressive Environmental Process. Company-wide environmental policies and
procedures are founded on three guiding principles: protection of the
environment for present and future generations, reduction of risks and
efficiency improvement, and introduction of improved technology and processes.
Recently, the company announced the implementation of a Paper Purchasing
Policy that promotes the use of environmentally preferable papers.
For more information on Publi-Sac, visit www.publisac.com.
(*)Source: CROP 2006.
The largest printer in Canada and sixth-largest in North America,
Transcontinental also ranks as the country's leading publisher of consumer
magazines and French-language educational resources, and its second-largest
community newspaper publisher. Transcontinental distinguishes itself by
creating strategic partnerships that integrate the company into its customers'
value chain, notably through its unique newspaper printing outsourcing model
and its value-added services. From mass to highly personalized marketing, the
company offers its clients integrated solutions which include a
continent-leading direct marketing offering, a diverse digital platform and a
door-to-door advertising material distribution network. Transcontinental is a
company whose values, including respect, innovation and integrity, are central
to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500 employees in
Canada, the United States and Mexico, and reported revenues of C$2.3 billion
For further information:
For further information: Media: Nessa Prendergast, Director, Media
Relations, Transcontinental Inc., (514) 954-2809,
email@example.com; Financial Community: Jennifer F.
McCaughey, Director, Investor Relations, Transcontinental Inc., (514)
954-2821, firstname.lastname@example.org; www.transcontinental.com