A Look at Honouring Teachers in Canada and Around the Globe Reveals, It's the Thought That Counts



    Indigo celebrates teachers this June with an apple-shaped Giftcard
    carrier

    TORONTO, June 12 /CNW/ - Teachers are more than just educators: they
inspire, guide, and lead - encouraging young minds to embrace knowledge and
question the world in which they live. In a society where celebrities and
multi-million dollar sports salaries rule, do teachers receive the status,
respect and honour they deserve? Indigo Books & Music Inc. looks at how you
can honour your teacher this June, what they really want and how the rest of
the world is paying tribute.
    "Indigo and Canadians are dedicated to honouring our educators and
acknowledging the contributions they make in our children's lives," says Sorya
Gaulin, Vice President, Public Relations and Corporate Giving, Indigo Books &
Music Inc. "To date, through the generosity of our customers, employees and
Indigo's corporate contributions, the Love of Reading Fund has committed over
$4.5 million to high-need Elementary schools across Canada working to promote
early literacy, instill a love of reading and provide teachers with the
resources they so desperately need."
    Customers can add any donation to the purchase of a Giftcard to go toward
Indigo's Love of Reading Fund and receive a specially-designed Giftcard
carrier in the shape of an apple; the perfect gift to demonstrate teacher
appreciation at the end of a school year, as well as supporting a worthy
cause. Available at any Indigo, Chapters or Coles, the Giftcard is redeemable
for books, CDs, DVDs and a wide selection of home décor and lifestyle items.
And with no expiry, your teacher can enjoy whatever they like, whenever they
like.

    What do Teachers really want?

    In a recent Indigo irewards survey(*), Canadian teachers revealed their
favourite gifts to receive were those that came from the heart. Topping the
list were gift certificates, books, home-made cookies and personalized
thank-you cards. This summer, Indigo has everything you need to secure your A+
in gift giving.

    
    -  Book Box Note Cards will keep your teacher writing all summer
       long ($21.00)
    -  William Boyd's Restless is the ideal summer read ($21.00)
    -  Sister Gourmet Cookie and Brownie Mixes will satisfy your teacher's
       sweet tooth ($6.99)
    

    Honouring Teacher's Around the World

    Celebrating Teachers Down Unda'
    Australia is one of 100 countries to recognize and participate in World
Teacher's Day; a celebration that occurs every year on the last Friday in
October. Encouraging local communities to support their teachers begins with
students and they show their respect by catering breakfast, lunch or tea,
decorating local schools with balloons and creating hand-written thank-you
letters.
    Want to honour your teacher Aussie style? Try Indigo's Tea for Me
Kit ($14.00)

    Honouring in India
    Traditionally, people in India pay tremendous respect to their teachers
and hold them in high regard. In some schools on Teacher's Day, the
responsibility of teaching is taken up by the senior students as an
appreciation for their teachers and all they have learned from them.
    Give your teacher the gift of peace this summer with Indigo's Kobo
Candles ($34.00)

    Teacher's Day in Taiwan
    Chosen to commemorate the birth of Confucius, the model master educator
in ancient China, Teacher's Day in Taiwan was traditionally celebrated with a
community festival complete with musicians, dancers and performers. Today,
many classes prepare literature and art to welcome teacher's day, while other
students prepare foods and flowers for the parties held at their schools.
Students usually visit their teachers at their homes to offer flowers and
small gifts, or organize trips with their teachers and classmates. Former
students also pay respect to their former teachers on this day. Bring the
celebrations to your classroom with Indigo's Heavenly Cakes Cupcake and
Frosting Kit ($12.00)

    Taking a Break in Brazil
    Teacher appreciation is shown on Brazil's Teachers Day, every 15th of
October. On that date in 1527, Emperor Pedro signed a law creating schools for
the working classes. Today, Teacher's Day is a National Holiday and studies
are cancelled to give teachers the much needed rest and respect they deserve.
Help your teacher relax this summer with an Ava Throw ($29.00) from Indigo.

    About Indigo Books & Music Inc.

    Indigo is a Canadian company and the largest book retailer in Canada,
operating bookstores in all provinces under the names Indigo Books Music &
More, Chapters, The World's Biggest Bookstore and Coles. Indigo operates
chapters.indigo.ca, an online retailer of books, music, videos, and DVDs. It
is a publicly traded company listed on the Toronto Stock Exchange under the
stock symbol IDG.
    For the second year running, the Company qualified as one of Canada's Top
100 Employers in 2006 in a survey run by Mediacorp Canada. To learn more about
Indigo, please visit the About Our Company section of chapters.indigo.ca.

    -------------------------
    (*)Indigo irewards poll, May 2006




For further information:

For further information: or to coordinate an interview, please contact:
Suzanne Rappaport or Sandra D'Ambrosio, Edelman Public Relations, (416)
979-1120, suzanne.rappaport@edelman.com or sandra.dambrosio@edelman.com


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