A Delicious Campaign Benefiting the Quebec Breakfast Club



    MONTREAL, Nov. 16 /CNW Telbec/ - In this third year of a fruitful
partnership, the Quebec Breakfast Club and the National Bank have cooked up a
juicy promotion: two delicious GOUASH fruit spreads, featuring special
flavours exclusive to this campaign, will be available in all National Bank
branches throughout Quebec, from November 19 to December 29, 2007.
    Sold in original double-tube packaging, these delicious cherry and
raspberry GOUASH spreads resemble funky tubes of paint and are as tasty as
they are good for you.
    Produced locally by La Tomate and created exclusively for the Quebec
Breakfast Club, GOUASH has no artificial colours or preservatives, making it
the perfect healthy snack or simply a colourful way for young and old alike to
brighten up the first meal of the day. It also goes great with various
cheeses, desserts and pâté.
    Plus, it's a unique holiday gift you can give as a stocking stuffer or
bring to your favourite party hosts this season.
    In all, over 100,000 double-tube packs of spread will be on sale during
the six-week promotion. All proceeds will be donated to the Quebec Breakfast
Club.
    "Last year, the sale of playing cards and memory games in all National
Bank of Canada branches was a tremendous success - collecting $300,000 for the
Club. Let's take concrete action once again to promote the well-being and
academic success of children, as well as encourage our families and friends to
do the same," stated Pierre Desbiens, Senior Vice-President, Sales and
Personal Banking and honorary president of the 2007 campaign.
    This holiday season, spread your generosity by supporting the Quebec
Breakfast Club's nutrition programs, helping to provide meals for thousands of
children. "Every time a child goes to class having eaten breakfast, I tell
myself that we're moving in the right direction. Unfortunately, there are
still thousands of children left to feed and that's why campaigns like these
are so important to us," expressed Daniel Germain, President and Founder of
the Quebec Breakfast Club.

    About the Quebec Breakfast Club

    The Club is made up of 15,000 smiling young faces delighting in a
delicious meal every morning, 212 participating schools, 2,500 volunteers and
over two million breakfasts served throughout the school year. To learn more
about the Quebec Breakfast Club's mission or to make a donation online, visit
http://www.clubdejeuners.org.

    About National Bank of Canada

    National Bank of Canada is an integrated group which provides
comprehensive financial services to consumers, small and medium-sized
enterprises and large corporations in its core market, while offering
specialized services to its clients elsewhere in the world. National Bank
offers a full array of banking services, including retail, corporate and
investment banking. It is an active player on international capital markets
and, through its subsidiaries, is involved in securities brokerage, insurance
and wealth management as well as mutual fund and retirement plan management.
National Bank has more than $124 billion in assets and, together with its
subsidiaries, employs 17,169 people. The Bank's securities are listed on the
Toronto Stock Exchange (NA). For more information, visit the Bank's website at
www.nbc.ca.




For further information:

For further information: Marie-Claude Bienvenue, Quebec Breakfast Club,
(450) 641-3230 extension 224, (514) 862-2704; Denis Dubé, Senior Director,
Public Relations, National Bank of Canada, (514) 394-8644


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