A daffodil for life - The Canadian Cancer Society's Daffodil Days are back to
decorate the province with flowers from March 25th to the 28th

MONTREAL, March 25 /CNW Telbec/ - Until Sunday, March 28th, the Cancer Society is bringing once again a sunny touch of happiness in Quebec with the Daffodil Days. This festive and unique philanthropic activity kicks off the Society's annual fundraising campaign and is a reminder to everyone that April is Cancer Month.

Over 2 million bright yellow freshly cut daffodils are now on sale by the thousands of enthusiastic and motivated volunteers at some 2,600 outlets across the province (shopping malls, banks, grocery stores, office buildings, etc.). The public can buy bouquets of 3 or 10 daffodils ($5 and $10).

The funds collected during the Daffodil Days by Canadian Cancer Society volunteers will directly finance research projects, provide support to people living with cancer (patients and their next of kin), provide up-to-date cancer information, encourage cancer prevention through the promotion of healthy lifestyles and public advocacy.

A success that does not stop blooming

The Daffodil Days is a fundraising initiative that started 55 years ago in Canada. The great success of the Daffodil Days has made this flower the Canadian Cancer Society's official emblem and a symbol of hope for thousands of people directly or indirectly affected by cancer.

Today, the Canadian Cancer Society is the world's largest purchaser of daffodils and the growers in British Columbia must arrange their plantings to meet the needs of the Society's spring demand for live blooms (every year, approximately 13 million flowers are ordered by the CCS).

To find out more about cancer or the Society's activities and services, contact our Cancer Information Service at 1 888 939-3333 or visit our Website at www.cancer.ca.

    
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    Cancer is the leading cause of death in Quebec

    Actively working to advance research, the Canadian Cancer Society is also
    in the trenches fighting against this disease. Nevertheless, the Society
    estimates that last year alone in Quebec, there were 44,200 new cases of
    cancer (171,000 in all of Canada) and 20,100 cancer related deaths
    (75,300 in all of Canada).
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SOURCE Canadian Cancer Society, Quebec Division

For further information: For further information: André Beaulieu, Spokesperson and Senior Public Relations Officer, Canadian Cancer Society, Quebec Division, (514) 393-3444, abeaulieu@quebec.cancer.ca


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