- Fourth most-watched GREY CUP on record; more than 11 million viewers watched some
part of the broadcast -
- Game records an impressive 65 Share in the Vancouver market -
- Becomes TSN's fifth largest TV audience of all time; online streams
increase 65% -
- TSN and RDS are exclusive broadcasters for the 100th GREY CUP next year in Toronto -
To tweet this release: http://bit.ly/vhFukx
VANCOUVER, Nov. 28, 2011 /CNW/ - The GREY CUP continues to be one of the biggest celebrations and television events
in Canada. Preliminary overnight data from BBM Canada confirms that an
average audience of 4.6 million viewers watched the BC Lions win the 99th GREY CUP last night on TSN and RDS with a convincing 34-23 victory over
the Winnipeg Blue Bombers at BC Place. It was the most-watched television program of the week in Canada
and the most-watched sports program of the broadcast year.
Overall, more than 11 million Canadians, or more than 1 in 3 Canadians, tuned in to watch some or all of last night's broadcast on TSN and
RDS. In the Vancouver Market, more than half the population watched
some of the game, while 65% of people watching television viewed the 99th GREY CUP.
"The GREY CUP is a national celebration like no other and last night's
impressive audience is a testament to the impact the game has on
Canadians," said Stewart Johnston, President of TSN. "Our CFL team
delivered another outstanding broadcast capturing all of the excitement
that makes the CFL so special. We can't wait to kick off the 2012
season as we look to the 100th GREY CUP next year in Toronto."
"The 99th GREY CUP in beautifully refurbished BC Place Stadium, captured so
magnificently by TSN and RDS, was a special moment for our league,"
said CFL Commissioner Mark Cohon. "We're thrilled that millions of
Canadians shared it with us. That's what the Grey Cup is all about:
bringing Canadians together around the great game of Canadian
The 99th GREY CUP capped off a full weekend of Canadian football coverage on TSN
that included the thrilling 2011 VANIER CUP, which has been widely
regarded as one of the most dramatic Canadian football games that has
ever been played.
The 99th GREY CUP becomes the fourth most-watched GREY CUP game on record.* The
98th Grey Cup had an audience of 6.1 million viewers on TSN and RDS.
The audience for the 99th GREY CUP peaked at 5.8 million viewers in the fourth quarter as the BC Lions wrapped up the victory.
TSN's 99th GREY CUP average audience of 4.4 million viewers ranks as the fifth highest audience ever recorded for the
In the Vancouver Extended Market the game recorded an impressive 29.3 Rating. More than 1.9 million viewers tuned in for some of the game,
representing more than half of the population.
TSN.ca's live online coverage of the 99th GREY CUP recorded an impressive 118,000 live streams. An increase of 65% compared to last year (source: Omniture).
TSN.ca had more than 8.5 million page views with 925,000 unique visitors on GREY CUP SUNDAY - a more than 50%
increase compared to last year's totals. The site's live GREY CUP blog
demonstrated the CFL's world-wide appeal, attracting more than 55,000
users from all over the world (source: Omniture).
TSN's support programming also had impressive audiences with the GREY
CUP SUNDAY PRE-GAME SHOW attracting 2.5 million viewers and the GREY
CUP POST-GAME SHOW averaging an audience of 2.1 million viewers.
The thrilling 2011 VANIER CUP on Friday attracted an average audience of 660,000 viewers. Overall, close to 3 million Canadians tuned in to watch some or all of McMaster's double OT victory
Final audience numbers for the 99th GREY CUP will be available in the coming weeks. The 99th GREY CUP is available on-demand at TSN.ca.
TSN and RDS are the exclusive broadcasters for the 100th GREY CUP. Last week, TSN confirmed plans to commission a series of high-end documentaries celebrating the impact
the Grey Cup has had on Canadian culture.
TSN is Canada's Sports Leader and Canada's most-watched specialty
network. Delivering more sports coverage in High Definition than any
other network in Canada, TSN's comprehensive broadcast schedule
features an exciting lineup of sports including NHL, CFL, NFL, NBA,
MLS, the IIHF World Junior Championship, Season of Champions Curling,
Golf's Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam
Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness
tournament and Championship Boxing events. TSN properties include
TSN2, TSN Radio, TSN MOBILE and the industry-leading sports website TSN.ca. Official broadcaster of the London 2012 Olympic Games, TSN is a
division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE),
Canada's largest communications company.
Source: BBM Canada
*Since the advent of electronic measurement in 1989.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research
Mark II meters.
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