99th GREY CUP Delivers an Audience of 4.6 Million Viewers on TSN and RDS

- Fourth most-watched GREY CUP on record; more than 11 million viewers watched some
part of the broadcast -
- Game records an impressive 65 Share in the Vancouver market - 
- Becomes TSN's fifth largest TV audience of all time; online streams increase 65% -
- TSN and RDS are exclusive broadcasters for the 100th GREY CUP next year in Toronto -

To tweet this release: http://bit.ly/vhFukx

VANCOUVER, Nov. 28, 2011 /CNW/ - The GREY CUP continues to be one of the biggest celebrations and television events in Canada. Preliminary overnight data from BBM Canada confirms that an average audience of 4.6 million viewers watched the BC Lions win the 99th GREY CUP last night on TSN and RDS with a convincing 34-23 victory over the Winnipeg Blue Bombers at BC Place. It was the most-watched television program of the week in Canada and the most-watched sports program of the broadcast year.

Overall, more than 11 million Canadians, or more than 1 in 3 Canadians, tuned in to watch some or all of last night's broadcast on TSN and RDS. In the Vancouver Market, more than half the population watched some of the game, while 65% of people watching television viewed the 99th GREY CUP.

"The GREY CUP is a national celebration like no other and last night's impressive audience is a testament to the impact the game has on Canadians," said Stewart Johnston, President of TSN. "Our CFL team delivered another outstanding broadcast capturing all of the excitement that makes the CFL so special. We can't wait to kick off the 2012 season as we look to the 100th GREY CUP next year in Toronto."

"The 99th GREY CUP in beautifully refurbished BC Place Stadium, captured so magnificently by TSN and RDS, was a special moment for our league," said CFL Commissioner Mark Cohon. "We're thrilled that millions of Canadians shared it with us. That's what the Grey Cup is all about: bringing Canadians together around the great game of Canadian football."

The 99th GREY CUP capped off a full weekend of Canadian football coverage on TSN that included the thrilling 2011 VANIER CUP, which has been widely regarded as one of the most dramatic Canadian football games that has ever been played.

Audience Breakout

  • The 99th GREY CUP becomes the fourth most-watched GREY CUP game on record.* The 98th Grey Cup had an audience of 6.1 million viewers on TSN and RDS.
  • The audience for the 99th GREY CUP peaked at 5.8 million viewers in the fourth quarter as the BC Lions wrapped up the victory.
  • TSN's 99th GREY CUP average audience of 4.4 million viewers ranks as the fifth highest audience ever recorded for the network.
  • In the Vancouver Extended Market the game recorded an impressive 29.3 Rating. More than 1.9 million viewers tuned in for some of the game, representing more than half of the population.
  • TSN.ca's live online coverage of the 99th GREY CUP recorded an impressive 118,000 live streams. An increase of 65% compared to last year (source: Omniture).
  • TSN.ca had more than 8.5 million page views with 925,000 unique visitors on GREY CUP SUNDAY - a more than 50% increase compared to last year's totals. The site's live GREY CUP blog demonstrated the CFL's world-wide appeal, attracting more than 55,000 users from all over the world (source: Omniture).
  • TSN's support programming also had impressive audiences with the GREY CUP SUNDAY PRE-GAME SHOW attracting 2.5 million viewers and the GREY CUP POST-GAME SHOW averaging an audience of 2.1 million viewers.
  • The thrilling 2011 VANIER CUP on Friday attracted an average audience of 660,000 viewers.  Overall, close to 3 million Canadians tuned in to watch some or all of McMaster's double OT victory over Laval.

Final audience numbers for the 99th GREY CUP will be available in the coming weeks. The 99th GREY CUP is available on-demand at TSN.ca.

TSN and RDS are the exclusive broadcasters for the 100th GREY CUP. Last week, TSN confirmed plans to commission a series of high-end documentaries celebrating the impact the Grey Cup has had on Canadian culture.

TSN is Canada's Sports Leader and Canada's most-watched specialty network. Delivering more sports coverage in High Definition than any other network in Canada, TSN's comprehensive broadcast schedule features an exciting lineup of sports including NHL, CFL, NFL, NBA, MLS, the IIHF World Junior Championship, Season of Champions Curling, Golf's Majors, F1, NASCAR Sprint Cup and Nationwide Series, Grand Slam Tennis, EURO 2012 and 2016, the Tour de France, NCAA March Madness tournament and Championship Boxing events.  TSN properties include TSN2, TSN Radio, TSN MOBILE and the industry-leading sports website TSN.ca.  Official broadcaster of the London 2012 Olympic Games, TSN is a division of Bell Media, which is owned by BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company.

Source: BBM Canada
*Since the advent of electronic measurement in 1989.
Audiences prior to August 31, 2009 based on BBM Nielsen Media Research Mark II meters.


SOURCE TSN

For further information:

Greg McIsaac, (w) 416.384.5180, (c) 416.458.3591, greg.mcisaac@bellmedia.ca
Chobi Liang, (w) 416.384.7584, (c) 416.859.4738, chobi.liang@bellmedia.ca
Renee Rouse, (w) 416.384.7599, (c) 416.428.4807, renee.rouse@bellmedia.ca

Twitter: @TSN_PR


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