70 years for RONA… gifts for everyone!



    TORONTO, Aug. 31 /CNW Telbec/ - This morning, you might have believed
that hundreds of Torontonians had decided to do a big fall cleanup downtown.
Invading Dundas Square brandishing big rakes, brooms, shovels and recycling
bins, the inhabitants of Canada's metropolis looked like a gigantic squad of
cleaning staff heading for work.
    Ecological demonstration? Community cleanup? No, it was just RONA
celebrating its 70th anniversary with birthday gifts for early-bird
Torontonians.
    Founded in 1939, RONA has become the biggest retailer and distributor in
the renovation/construction market in Canada.
    Over 1600 people were given a free gift and this simple message: RONA is
70 years old, and the work has just begun.
    Let's start with the big fall cleanup!
    Click on the link below to view the video of the event which took place
August 31st between 6:30 and 9:30 a.m. in Dundas Square.

    http://www.youtube.com/watch?v=VIkRZK558kA

    
    Client: RONA
    Agency: Bos
    Creative team: Maxime Jenniss, Sylvain Thomin, Roger Gariépy and Hugo
    Léger.
    Client services: Claude Larin, Marilyn Bourgeois, Roxane Caron and Simon
    Essiambre.
    Production and direction: Newad
    




For further information:

For further information: Toronto: Wendy Kauffman, (416) 725-9552; Matt
McNama, (416) 994-2258; Montreal: Marie-Christine Deschênes, Enigma
Communications, (514) 982-0308, local 243, mc.deschenes@enigma.ca; Source:
Marilyn Bourgeois, Account director, Bos, (514) 373-2976,
marilyn.bourgeois@bos.ca

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RONA inc.

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