65 per cent off great ad space - now that's a deal you can't afford to miss



    All proceeds from Gutenberg Media Grab online sale support literacy

    TORONTO, April 16 /CNW/ - ABC CANADA Literacy Foundation is pleased to
announce that the ninth annual Gutenberg Media Grab will begin on Monday,
April 27, 2009. This online sale of premium ad space in leading magazines,
newspapers, outdoor, and now digital media, offers all inventory at 65% off
the rate card value.
    "What makes our sale unique is that it is a media sale, not an auction,"
explains Rina Khosla, Director of Marketing and Partnerships at ABC CANADA
Literacy Foundation. "You just have to be the first one to grab the ad space!"
    Already this year, several leading media outlets - including Chatelaine;
Canadian Business; Vancouver Sun; Ottawa Citizen; Astral Media and Eco-Media
Direct - have donated ad space to the Grab. It is even easier for media donors
to donate space and for ad buyers to register to buy space as registration is
now available online at http://abc-canada.org/en/gmg
    "We are so grateful for the generosity of our media partners who have
donated the space available for sale through the Gutenberg Media Grab," says
Margaret Eaton, President ABC CANADA. "Offering people a chance to buy major
media at a fraction of its usual price is a great opportunity for buyers at
any time, but especially right now in this time of economic uncertainty."
    All proceeds from the sale go to ABC CANADA in support of its initiatives
to raise awareness of low literacy among Canadian adults; direct individuals
to literacy organizations in their community; and provide resources that
support and encourage the development of workplace and essential skills
training across Canada.
    For more information, to register and to get updates on media available
for purchase, visit abc-canada.org/en/gmg. The sale starts promptly at 9:00 am
on Monday, April 27.
    ABC CANADA also thanks its promotional media partners: Marketing
Magazine, Strategy, pubzone.com and masthead.ca.

    About ABC CANADA Literacy Foundation

    ABC CANADA Literacy Foundation is Canada's private-sector voice
championing adult literacy. The national charity envisions a Canada where
individuals, regardless of their circumstances, are provided the opportunities
to increase the skills that prepare people for realizing their full potential
at work, at home and in the community. To learn more, visit
www.abc-canada.org.





For further information:

For further information: Karen Benner, Manager of Corporate
Communications, ABC CANADA Literacy Foundation, (416) 218-0010 ext. 122,
kbenner@abc-canada.org

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ABC Life Literacy Canada

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