40 per cent of Canadians say summer is the most expensive season: CIBC Poll

Nearly half will need to dip into savings or pay on credit to cover summer expenses

TORONTO, July 1, 2015 /CNW/ - Today is Canada Day and with Labour Day just two short months away, Canadians believe that some of their most expensive spending days of the year are ahead. A recent poll by CIBC (TSX: CM) (NYSE: CM) finds that 40 per cent of Canadians say they spend more money in the summer than during any other season. As well, nearly half (45 per cent) of those polled say they will need to use their credit card or dip into savings in order to foot their summer fun bill.

Key Poll Highlights:

  • 40 per cent of Canadians say they spend more in summer compared to any other season
    • 49 per cent of Millennials (aged 18-34) say summer is the most expensive time of year
  • $1,766 is the average amount Canadians plan to spend on summer fun, including travel and day trips, dining and dinner parties, recreational activities and summer goods like barbecues and sports equipment
  • 45 per cent of Canadians say they try to save for summer fun, but find they use their credit cards or dip into savings to pay for extra costs

"Summer can be filled with social events and family travel as Canadians try to make the most of the short-lived warm weather," says Christina Kramer, Executive Vice President, Retail and Business Banking at CIBC. "But if you haven't budgeted for this, the costs can add up, forcing you to dip into savings or take on unplanned debt."

When asked about this summer's spending plans, 77 per cent haven't saved enough to pay for summer - including 41 per cent who haven't saved anything and 36 per cent have saved only some of what they need.

Watch out for "expense creep"

Compounding the challenge of keeping expenses in check is that in other seasonal events, Canadians often spend more than what they anticipate.

For example, a CIBC poll in November 2014 showed that Canadians expected to spend $517 on holiday shopping, however a follow-up poll in mid-December showed average spending was already at $678 with a busy weekend of shopping still to go before the holidays.

"During holidays, it's important to avoid expense creep - which happens when you spend a little more than you expect over a period of time, and end up with an unexpected credit card bill at the end of summer," says Ms. Kramer. "Having a budget and sticking to it is the best way to enjoy the holidays worry free. Canadians should treat these expenses the same as all others and make them part of your overall annual financial plan. Work with a financial planner so you can enjoy the summer sun and fun within your financial means and not have to hibernate for the rest of the year."


Seasons that Canadians view as the most expensive in terms of household spending:

Summer 40%
Winter 36%
Spring 17%
Autumn 6%

Canadians on whether they stick to their household budget in the summer:

Not at all - My household budget goes out the window in the summer 7%
Somewhat - I try to save ahead but find that I sometimes need to put extra costs on my credit card 45%
Very closely - I stick to my household budget in the summer, the same as I do throughout the year 29%
What household budget? 19%

How much Canadians expect to spend between Canada Day (July 1) and Labour Day (September 7) on travel/day trips, dining/dinner parties, recreational activities, summer goods like BBQs/recreational equipment (by region, gender and age):

Region Summer budget
National $1,766
British Columbia $1,854
Alberta $1,746
Ontario $1,957
Quebec $1,288
Atlantic Canada $2,694

Gender Summer budget
Men $2,184
Women $1,309

Age Summer budget
35-54 years $2,014
55+ $1,780

Canadians on whether they have already saved up for their projected summer fun budget:

Yes, fully 20%
Yes, partially 36%
No 41%
I don't know 4%

From June 17 to June 18 2015, an online survey was conducted among 1,503 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error - which measures sampling variability - is +/- 2.53 per cent, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

About CIBC
CIBC is a leading Canadian-based global financial institution with nearly 11 million personal banking and business clients. Through our three major business units - Retail and Business Banking, Wealth Management and Wholesale Banking - CIBC offers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada with offices in the United States and around the world. You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com


For further information:

Kevin Dove, Head of External Communications & Media Relations, 416-980-8835 or kevin.dove@cibc.com

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