'New Year's Eve at Niagara Falls' Garners the Country's Largest Audience of the Night
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TORONTO, Jan. 2, 2013 /CNW/ - Playing host to Canada's top New Year's
Eve bash, ET Canada kicked off 2013 with a bang! Broadcast live from one of North America's
natural wonders, the fourth annual 'New Year's Eve at Niagara Falls' garnered 846,000 (2+, National) viewers on Monday night with a total reach of 6.0 million (2+, National).
Hosted by Cheryl Hickey and Matte Babel, with the help of Rosey Edeh,
the two-hour coast-to-coast countdown was up 12% (2+, National) for Global Television from last year with viewership
peaking at 12am with 2.0 million viewers.
The electrifying show, which saw a record-breaking 65,000 concert-goers
in attendance, featured performances by music heavyweights Dragonette,
Hedley and Nelly Furtado. The event quickly became a trending topic
across the country and tweets including the #ETCNYE hashtag were
featured in the broadcast throughout the night.
"We're so thrilled that a record number of viewers across the country
tuned in to welcome the New Year with ET Canada and some of the nation's biggest musical acts," said Tamara Simoneau, Senior Executive Producer, ET Canada. "The New Year's special has become an annual tradition, one that gets
bigger and better every year. We begin planning long before the
temperature drops; it's a large-scale production that reflects the
energy, excitement, glitz and glamour of the year ahead. We are so
proud that in just a few short years, it has become the nation's New
Year's Eve celebration."
'New Year's Eve at Niagara Falls' was broadcast on Global Television, Showcase and Slice™.
SOCIAL MEDIA LINKS
ET Canada - @ETCanada
Hashtag - #ETCNYE
ET Canada - facebook.com/EntertainmentTonightCanada
*Source: BBM Canada PPM Data - December 31st, 2012
About Entertainment Tonight Canada
Entertainment Tonight Canada is the country's most trusted entertainment newsmagazine, delivering in
depth and breaking up-to-the minute celebrity, film, television and
music news. Together with trusted global powerhouse, Entertainment Tonight, ET Canada delivers the Most Watched Hour of Entertainment News to Canadians every
night, every week, coast to coast. Hosted by Cheryl Hickey and Rick
Campanelli, ET Canada is produced by Shaw Media for Global Television in association with
Paramount Domestic Television. Tamara Simoneau serves as Senior
Global Television is a Shaw Media network.
About Shaw Communications Inc.
Shaw is a diversified communications and media company, providing
consumers with broadband cable television, High-Speed Internet, Home
Phone, telecommunications services (through Shaw Business), satellite
direct-to-home services (through Shaw Direct) and engaging programming
content (through Shaw Media). Shaw serves 3.4 million customers,
through a reliable and extensive fibre network. Shaw Media operates one
of the largest conventional television networks in Canada, Global
Television, and 18 specialty networks including HGTV Canada, Food
Network Canada, HISTORY and Showcase. Shaw is traded on the Toronto and
New York stock exchanges and is included in the S&P/TSX 60 Index
(Symbol: TSX - SJR.B, NYSE - SJR). For more information about Shaw,
please visit www.shaw.ca.
SOURCE: Global Television
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Senior Publicist, Global TV